Shulou(Shulou.com)06/01 Report--

In this issue, the editor will bring you the reasons for the disappearance of keyword ranking in website development and how to solve it. The article is rich in content and analyzes and narrates it from a professional point of view. I hope you can get something after reading this article.

First, is the keyword industry common word or brand word?

If the keywords of the common words in the industry disappear, then usually there is something wrong with your website itself, and you need to remove some worthless content and make up for high-value content and fix the recent abnormal situation in time; if the brand word disappears, then you can email and complain.

Second, the ranking of some keywords on the home page has disappeared locally.

Usually this situation is caused by the excessive optimization of these keywords, not only inside the station, but also outside the station. Therefore, if you want to restore the ranking as soon as possible, you must appropriately reduce the density of the keyword, so how to reduce the density? This is why your updated articles should try to avoid the use of this keyword, but there must be long-tail words related to words. This can not only reflect the close relationship with the word, but also will not aggravate the optimization of the word. The anchor text links to the word should also be removed properly, so as to let Baidu know that we have recognized that the previous optimization is wrong, and has been gradually corrected. This will gradually restore you. The same is true of the outer chain outside the station, and it is also necessary to properly block some links where the word is not so valuable.

Third, all the keywords on the home page slip out of the 100th or even 1000 places.

Usually this situation is that your website has been punished by Baidu, that is, the right to fall. When this happens, you should gradually analyze what you have done recently and whether the operation steps violate the rules of Baidu. Under normal circumstances, there are several points that can easily lead to the downgrade of the website.

The factors that lead to the downgrade of the website are:

1. The domain name is subject to unlimited universal resolution by lawbreakers.

2. Be implicated in the website of mutual aid and be punished

3. Your own server is under attack

4. Garbage is rampant outside the station.

5. the accumulation of keywords inside and outside the station becomes a disaster.

6. The website is attacked by hackers or hacked.

Fourth, the keyword of the home page is normal, and the ranking of the inner page disappears.

This kind of situation generally occurs frequently on enterprise sites, because the keywords of the enterprise itself are relatively few, usually through some long-tail words composed of commodity-related information spread to the corresponding column pages, channel pages and article pages to get rankings. Usually when this happens, the first step is to analyze whether your page is really what the user needs. If your page does not help users, then your page ranking is bound to be lowered. Therefore, when you get a ranking on the inside page, you must analyze whether the value shown to the user is comprehensive enough, instead of not caring about it when you get the ranking, but digging out some of the content they want to know among daily visitors. and make it up in time. Only in this way can you ensure that your inside page ranking is stable for a long time.

The above is the reason for the disappearance of keyword ranking in the website development shared by the editor and how to solve it. If you happen to have similar doubts, you might as well refer to the above analysis to understand. If you want to know more about it, you are welcome to follow the industry information channel.

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