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The knowledge points of this article "how to operate WeChat Mini Programs Mall" are not quite understood by most people, so the editor summarizes the following contents for you. The content is detailed, the steps are clear, and it has a certain reference value. I hope you can gain something after reading this article. Let's take a look at this "how WeChat Mini Programs Mall should operate" article.

Locate the goods.

The location of the mall should be determined according to the user's portrait. In the current Internet era, pay attention to attract attention, you have traffic. The most important factor that determines the attractiveness of goods is price, because users are sensitive to prices, while commodities are more homogenized with other shopping malls, and prices are high and bottomed. At this time, we have to consider our own commodity positioning.

We can broaden the profit space of our goods by taking the popular route, which is what we call "performance-to-price ratio". Generally, we can look for merchants with a large number of commodity resources to cooperate. Can also take the boutique, high-quality route, with the advantages of the commodity itself, by buying back samples, re-taking photos, packaging stories, creating a sense of tone, forming a brand, helping shopping malls broaden flow channels and improve commodity profit margins.

Increase exposure rate

Now that the product is positioned, it is time for us to consider the exposure of the product. We all know that exposure refers to the number of displays per unit time, but in the previous e-commerce era, the quality of a product depends entirely on the daily exposure rate of the background, thus changing and improving the overall operation plan of the mall.

And Mini Program's exposure channels can be combined with Wechat's various products, starting from the home page banner, outside the channel page, commodity aggregation page, official account articles, moments advertising, member welfare area, etc., to improve the exposure of goods and bring the growth of commodity sales.

Optimize the content of goods

First of all, we have to start from the content and title, for users, the first step is to definitely search for keywords of the product, then we have to optimize the title of the product according to these keywords. For example, take the recent best-selling masks:

For masks, the keywords are generally located as disposable, hygienic, dustproof and breathable, anti-droplet, non-woven, and so on, while the content copy should be as close to the uses and advantages of the goods as possible, such as panic purchase price 39, spot delivery, health and hygiene, and so on, in order to make your products attractive and eventually increase sales.

Distribution transformation

Mini Program is naturally inseparable from marketing activities, as an important marketing tool to help enterprises and merchants solve the problem of commodity sales.

Through inviting, sharing, cashing back, commenting, exchanging money and other pioneer marketing tools, group shopping anytime, anywhere, easily solving store customer acquisition problems, diversified group shopping combination play, guiding users to invite friends to buy together, to bring you a steady stream of orders and customers, and from time to time to launch regular special promotions, product time-limited seconds, to boost store popularity, solve inventory backlog, and drive overall sales.

The above is the content of this article on "how to operate WeChat Mini Programs Mall". I believe we all have a certain understanding. I hope the content shared by the editor will be helpful to you. If you want to know more about the relevant knowledge, please pay attention to the industry information channel.

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