Shulou(Shulou.com)06/02 Report--

This article mainly explains "how to establish SEM data analysis thinking," interested friends may wish to take a look. The method introduced in this paper is simple, fast and practical. Let Xiaobian take you to learn "how to establish SEM data analysis thinking"!

find problems

There are so many problems encountered in account promotion that many people can't imagine. In the bidding process, statistics on the promotion of bidding problems have 7 categories of more than 30 sub-categories, specific problems up to more than 200. This is only a part of the bidder encountered problems, I believe there are many more unaccounted for.

It can be said that people who have just come into contact with bidding are all problems everywhere, but after sorting and summarizing these several times, we will find that all the problems come down to "making money." It's kind of homecoming.

For example, some people found that business communication has no track, solving business statistics without track is to better statistical conversion data, the problem of statistical conversion data is to better monitor the conversion effect, and statistics to conversion effect can help us to carry out more effective operation, more effective operation is to produce more conversion, and more conversion is to make more money.

If we start our analysis with a conversion & money orientation when we discover problems in the future, then the thinking will be much clearer.

analyze problems

The most common method used in bidding to generalize analysis problems is elimination. Because there are many possibilities for a problem in bidding promotion, eliminate the wrong one and the rest is the most likely one.

For example, if the arrival rate is found to be very low, then the low arrival rate may be a space problem, a page problem, a malicious click, or a code installation error. When there are many causes, we can only rule them out one by one. Ask someone else to help you test whether the page opens slowly. If it opens slowly, look at whether it's a space problem or too many pictures or js.

If the site opens quickly, it depends on whether some words have low arrival rates or all keywords have low arrival rates. If only certain words have low arrival rates, it's probably malicious clicks. If there is no problem with the above, check to see if your statistics code is installed correctly. Find specific problems by constantly eliminating them.

The process of analyzing problems is actually a process of exercise. Through continuous analysis, our thinking becomes more logical. After forming a pattern, it will quickly find the key to the problem.

solve problems

It is not difficult to solve the problem, but it is difficult to find the key to the problem correctly.

For example, we often encounter clicks without dialogue, we began to analyze accounts, adjust words, change prices, change ideas to do a lot of work, the effect does not rise but fall, in fact, may be the page can not carry traffic now, the effect is not good. Either control the flow or change the page, just adjusting the words is not enough to solve the fundamental problem.

For solving problems, in fact, it is execution, whether it can be practiced and operated is the key. Some students have thousands of ideas, but the operation is 0. Even the best analysis is useless.

I especially like one sentence: unity of thought and action.

At this point, I believe everyone has a deeper understanding of "how to establish SEM data analysis thinking," so let's actually operate it! Here is the website, more related content can enter the relevant channels for inquiry, pay attention to us, continue to learn!

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