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The main content of this article is to explain "what are the operating channels for Wechat to open a store?" interested friends may wish to have a look. The method introduced in this paper is simple, fast and practical. Next, let the editor take you to learn "what are the operating channels for Wechat to open a store?"

1. Target group positioning

Before getting accurate customers, Mini Program should first locate and analyze the target population of the mall and its products. With the help of official accounts and other platforms, we can more accurately analyze users' gender, age, spending power, interests and other dimensions of information, and further clarify the characteristics of fans.

2. Content output

A good small program promotion must have a good copy. Published manuscripts must make people fresh in design, excellent in the matching of words and pictures, make people interested in reading and understanding, and the expression of meaning should be very interesting, which is a very key point.

3. Brand image

For the social tool Wechat, how to use the small interface to quickly transmit product value, create high-end and high-quality effects, and create a hot buying effect for promotional products, excellent artists and copywriters are indispensable. The use of graphical expression can transmit information more efficiently and quickly. In order to improve the user experience and ultimately improve the page conversion rate, it includes Mini Program terminal experience, home page layout, detail page layout, brand story, module design, color matching and other details.

4. Reservation of member benefits

Do not let customers forget us, strengthen communication, everyone to participate. Increase the ways and means of communication, increase the number of interactive activities / games, and lower the threshold for participation. In the mall, users can set up activity points, lottery and other forms.

5. Drainage of preferential activities

Each user will receive a certain amount of points when buying a product, which can be deducted or exchanged for gifts. Wechat shop Mini Program can analyze customer information, analyze the data obtained, and classify and manage each customer, so that customers can get the information they need most at different stages. When customers receive product activity information, they should introduce our service, after-sales service and matters needing attention to customers so that they can feel our service.

At this point, I believe that everyone has a deeper understanding of the "Wechat shop opening Mini Program operation channels", might as well come to the actual operation of it! Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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