Shulou(Shulou.com)06/01 Report--

This article mainly introduces the advantages of the development of WeChat Mini Programs's catering industry. What is introduced in this article is very detailed and has a certain reference value. Interested friends must finish reading it!

1. Reduce labor costs

Previous restaurants need to be equipped with a lot of waiters, responsible for different work content, larger restaurants even need 20-30 waiters, the labor cost is relatively high.

Now, many programs provide the function of scanning QR code orders, placing orders, and paying, which can reduce the restaurant service staff to 1/3, greatly saving labor costs.

two。 Reduce purchasing cost

With Mini Program, businesses can analyze the general situation of food consumption according to the display of big data in the background, and purchase food materials according to the data, which can naturally greatly reduce the waste of food materials.

3. Using big data's Analysis to realize accurate Marketing

After consumers consume by scanning the QR code, Mini Program will retain user information, which is equivalent to Wechat directly docking the membership function to the merchant. Merchants can adjust membership levels and member discounts according to users' consumption information data, which is helpful to improve the repurchase rate of the mall.

4. "nearby Mini Program" is the WeChat online free drainage entrance.

Wechat's "nearby Mini Program" function can cover the location information and basic store information of all Mini Program merchants within five kilometers. This is equivalent to opening an online store display location within five kilometers to all merchants free of charge. Users only need to open a "nearby Mini Program" search to find the store, product or service they want.

5. Catering industry Mini Program to achieve online and offline fission marketing

WeChat Mini Programs's core is offline, where users can scan Mini Program's QR code in the store to place an order. In this way, businesses collect offline traffic to online, and then promote online traffic back to offline through activities, online and offline scenes communicate with each other to form a complete set of fission marketing model. When this effect is achieved, businesses will no longer have to worry about their users.

6. Reduce the extra expenditure on the takeout platform

Now WeChat Mini Programs, as long as the catering company resides, opens the mall payment function, and arranges the distribution service, the consumer can place the order payment directly in Mini Program, and the merchant can arrange the distribution without going through the third-party delivery platform. For catering businesses, it can greatly save the cost of the intermediate link.

These are all the contents of this article entitled "what are the advantages of the development of WeChat Mini Programs's catering industry?" Thank you for reading! Hope to share the content to help you, more related knowledge, welcome to follow the industry information channel!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.