Shulou(Shulou.com)06/02 Report--

This article is to share with you what are the key points that the new station must pay attention to in seo optimization. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

At the beginning of website optimization, the first thing we have to do is the website keywords, first determine the scope of the site keywords, combined with the actual situation of the site to determine the selection direction, scope, etc., in the early selection of keywords, try to choose keywords with a small index for deployment, by small words for big words, so that the site has a transition period, will be able to steadily improve the site. After the TDK of the website is deployed, do not change it easily. Frequent changes will have a very bad impression on the search engine. It will wipe all the data captured by spiders in the early days of the site, making the site return to the sandbox period, resulting in the disappearance of site ranking, stop inclusion and other phenomena. At the same time, we also need to pay attention to the problem of keyword density. If the density is too high, it will lead to the accumulation of website keywords. Thus be punished by the search engine, serious and even the right to drop the website.

In the later stage of the optimization of the article information on the site, I believe we all know about the originality of the article. Nowadays, both users and search engines are more keen on the original articles of the website. Here, it is suggested that webmasters throw away your pseudo-original articles that are not of high value. Even if you update an original article a day, the effect will be much better than those articles without quality, in the content of the article. Properly integrate keywords into them, so as to enhance the weight of keywords on the site, and regularly update the information in the station can also promote spiders to enter the station for information capture at a fixed time, in the new station period, do not deliberately optimize the site, so as not to cause excessive optimization, which is very disadvantageous to the new station.

Secondly, you should pay attention to the links within the site, that is, the construction of the inner chain, which is absolutely the top priority that can not be ignored. In the article, we can naturally deploy keywords in the content in the form of anchor text. So that the article pages can be connected to each other, at the same time to ensure the relevance of anchor text keywords, to avoid the title and content inconsistency, leading to the decline of user experience. The improvement of the inner chain can help the search engine to fully grab the information in the station, promote the collection and promotion of the station and other key roles.

Each website will exchange links more or less, in the new station online period, do not need to focus on this aspect, because at this time the site does not have the so-called weight and other values, the exchange to the site weight is not high naturally meaningless, wait until the site weight has been improved, you can properly exchange links, in the exchange at the same time need to pay attention to the real-time status of each other's website We can analyze the inclusion of their site, snapshot time, weight, outside the chain and other values to conduct a detailed analysis to determine whether the other site has been punished, through a series of comparative analysis in the exchange is the best guarantee for the site.

In the end, what each webmaster will do is the external link of the website, and there are also a lot of emphasis on the outer chain. at the initial stage of the launch of the new station, expanding the outer chain needs to rise steadily to avoid the ups and downs of the outer chain, which will arouse the vigilance of search engines. it is necessary for webmasters to grow the external chain of the website at a uniform speed every day, and do not use chain-brushing software, which will be fatal to the new station. In view of today's website optimization environment, it is suggested that when expanding the outer chain, the high-quality outer chain should be put in the first place. If there is a lot of junk outside the chain inside the station, whenever the search engine updates the algorithm, it will lead to a sharp drop in the outer chain of the website. At the same time, it will also be disgusted by the search engine, and serious will even cause the website to reduce the right and other phenomena. During the period when the new station is launched, the number of websites included will be increased to a certain extent. That is, the outer chain can be greatly floating, and some high-quality external links can be expanded on some high-weight platforms, which can effectively enhance the weight of the website, such as A5, self-media platform, and so on, which can maximize the external chain of the website. in order to better improve the overall texture of the website.

In the period of new station optimization, webmasters need to combine the actual situation of the website and consider all aspects of the website to better arrange and deploy the website, so that the website as a whole can be further improved.

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