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This article introduces the relevant knowledge of "what is the performance of website keywords?" in the operation of actual cases, many people will encounter such a dilemma, and then let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

For the optimization and promotion of the website, successful keyword analysis will help the website to do half of the work, and the other half is the execution of details and the optimization of links, because the grasp of keywords determines the direction of our work, the right direction, in order to achieve the goal we want to achieve more quickly.

I don't know if you have seen boson's analysis of the expressive power of keywords, in which there is a very detailed explanation for the rise and fall of four kinds of keyword performance divided into PBNW (pervasive PerfectGravity). However, it seems that it is difficult to do so, and at least some science skills are needed. Of course, after mastering it, it will be quite practical to use it to analyze the overall expressiveness of website keywords, if you are interested, you can study it carefully. The expressive force here is mainly based on two types of keywords-Branded and non-branded, that is, brand words and non-brand words, to divide its position in a square grid, the better the performance, the higher the score, so that you can know the rise and fall of keyword performance in the two periods of time, not just the ranking of a single keyword.

When I mention this example here, I do not mean that we must learn this method, but mainly to help you deeply understand the expressive analysis of keywords. It is not just a simple analysis of the ranking of several keywords set up by the website. It is an expression of the overall analysis of keywords, which also includes the display of rankings and the click of traffic. In the past, my research on keywords is mainly reflected in keyword mining, keyword selection, keyword layout, keyword ranking and other aspects, but basically did not consider its performance, which actually has a very big defect. Because in the SEO process, we need to make the web page information as far as possible to meet the dual needs of search engines and users, first of all to meet the needs of search engine relevance and weight, and then give the decision to users after being recommended, the better the user experience, the better the performance of the site. If we do not study the expressiveness, then the keyword optimization work will fall in the last link, because even if you are in the first place, you may not be as good as the second, and slowly your ranking may be lowered, because you can't attract users to click and browse.

Therefore, the research in this area focuses on two aspects: the ranking display of keywords and the game between clicks. For these two aspects of research, we have to use keyword statistics tools to assist, such as Baidu webmaster tool, Google webmaster tool, here simply use this Baidu webmaster tool to do a simple analysis and comparison.

Verified the Baidu webmaster tool, we look at the search keyword query in the management interface, below we can clearly see the number of popular keywords searched by the user, the number of clicks, the click rate, and the links displayed on the web page. due to the relatively small amount of reduced weight data on the site, the presentation here is not so suitable for in-depth analysis, but several key data have been pointed out to us. This is the main object of our next analysis.

Baidu webmaster tool statistics

1. The display quantity of popular keywords

The popular keywords here do not mean that the index must be high and the number of search results is high, but that some of the keywords that users often search for have been displayed. If we have an account promoted by Baidu and set up a large number of industry words to show, then through a period of comparison, we can well analyze which of these words are hot enough, and then we can also select which words are potential words and which words need to be weakened.

2. Click number and click rate

If the website page is to be clicked more, then the title shown to the user should be enough to attract him. In fact, it is easy to understand that there is a creative concept in Baidu's promotion. In fact, managers are required to make some more creative and attractive descriptions on the corresponding pages, so that users are more willing to click on your page. And the number of key words and click-through rate is to consider the core of our optimization of the web page, although the title party is somewhat abhorrent, but sometimes we do want to improve the effect of our rankings and get more traffic clicks to do some work.

3. Links displayed on the web page

In fact, this point needs to be optimized is a control of the global optimization of the site. The more links shown on the web page, the more reasonable our website optimization is, and the optimization of the whole site is always better than that of simple keyword optimization. Here we can count the links displayed on the web page over a period of time to analyze which pages we really want users to visit directly to bring transformation, while some unwanted link displays can be ignored. Necessary measures can also be taken to make it "hidden".

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