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This article will explain in detail the functions and advantages of developing Mini Program in the beauty industry. The editor thinks it is very practical, so I share it with you as a reference. I hope you can get something after reading this article.

Beauty and hairdressing industry is a typical offline consumption scene, more emphasis on social attributes, even if stationed in Dianping, Meituan and other platforms, passenger flow and retention is still not satisfactory. The emergence of Mini Program is a perfect combination of offline consumption scenes and social attributes to achieve the interworking and combination of online and offline channels, which is the direction for many practitioners in the beauty industry to seek a breakthrough. Thanks to WeChat Mini Programs's ecological background, the beauty industry, which has built a Mini Program platform, can greatly improve the following problems:

1. The cost of expanding customers is too high.

For most beauty practitioners, the cost of developing a Mini Program is much lower than that of traditional marketing platforms. With the social functions and traffic environment of Wechat, we can not only produce low-cost and efficient drainage effect, but also make use of the marketing function of Mini Program to achieve fission and expansion.

2. Poor customer experience and lack of stickiness

WeChat Mini Programs can achieve many functions, such as entering the store, booking service, recommending drainage, selling goods and so on. After customers pay attention to Mini Program, the reservation service function can be realized through mobile devices, and the queuing-free service can be achieved when entering the store within a specified time, which is in line with the consumption habits of the current user group.

3. The customer radiation area is small.

In general, the expansion of offline beauty salons is limited to the area where the store is located, such as shopping malls, residential areas and business areas. with Mini Program, businesses will have more and more free customer traffic. In addition to the traditional moments and Weibo sharing functions, there are more display entrances, such as search, community, and nearby Mini Program and so on.

4. Marketing is difficult and repurchase rate is low.

In addition to solving the problem of new customers, beauty salons also need to consider how to promote customer repurchase. If the new customers are all bought and sold with one shot, and then they don't come back after spending once in the store, then the pressure on the sales link will be great. And in terms of marketing, if you simply do offline, I believe all practitioners in the beauty industry will understand that the number of people touched by the activity will be very limited. It's better if you have your own official account platform, but users can still set up do not disturb the official account. After the user binds to Mini Program, as long as an activity is released in the store, a strong reminder will be given to the user in the form of a message, which is not limited to top-up members, all users who have previously entered the store to spend, or users who have not entered the store simply to take a look at Mini Program, can receive information about store activities.

What functions do you need for beauty Mini Program development?

1. Display of products and preferential activities

The ultimate goal of drainage on Mini Program is to attract users to stores through the display of products and services. Attractive products, services and activities are important factors in mentioning users' consumption intention. Merchants can set up different activities and projects in the background of Mini Program to show the latest store information to users, which greatly reduces the communication cost between the two sides and promotes the entry rate of users.

2. Regional promotion and display of Mini Program

In WeChat Mini Programs's interface, there will be an entrance to the nearby Mini Program. As long as your store is equipped with Mini Program, you can open this function. With the store as the center, customers within a radius of 3 kilometers [5 kilometers in remote areas] can view the store through the nearby Mini Program. The location navigation function allows customers to find the location of the store in the shortest possible time. In the latest Mini Program interface, Wechat opens the Mini Program classification function, and if your regional competitors have not built Mini Program, there is a high chance that your store will be at the forefront of related purposes.

3. User evaluation and online reservation

Customers can choose their favorite technician / hairstylist and the price range they can afford to make an appointment before arriving at the store. In the display area, customers can see other customers' comments on the technician. As well as the number of appointments, good reviews, the number of works, etc., customers can choose the right technician based on this information. Through the reservation function, the two sides can well coordinate their own time allocation, the time of the store can be used to the maximum, and the customer can save the waiting time. It really achieves the deep connection between online and offline scenes. And businesses have accumulated a lot of users big data, so businesses no longer have to spend a lot of money to do special APP management background software, etc., here also save customers a lot of costs and expenses.

4. Membership card coupons

Using this function, merchants can set up some marketing plans through the backstage of Mini Program, such as first order discount, discount, membership system and so on. These means help to increase the viscosity of customers and lay a good foundation for customers' next demand. This function and can be combined with [group purchase], [single page], [consultation], [enterprise display] and other Mini Program combinations to strengthen marketing capabilities, from different angles to show the capabilities of merchants, in order to maximize benefits.

5. Pay the bill online

At present, online payment has become most of the consumption habits, but also the mainstream of the development of various industries. In a normal consumption scenario, the user leaves after completing the payment, but in Mini Program, we can set up a few coupons after the user pays, or add some marketing activities to the payment process. It can promote the secondary consumption of users to a great extent.

This is the end of the article on "what are the functions and advantages of Mini Program in the beauty industry". I hope the above content can be helpful to you, so that you can learn more knowledge. If you think the article is good, please share it for more people to see.

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