Shulou(Shulou.com)06/02 Report--

Nowadays, with the application of cloud computing, big data, mobile, social networking, intelligence and other new generation computing technologies, ecology has become a hot topic in to B market, and even many enterprises show the feeling of non-ecological development. However, in the face of numerous "ecology", numerous technical terms and concepts, numerous software product providers, solution providers, organizations / free developers, do you really understand?

APaaS

Each cloud computing company provides general technology PaaS, which contains neither business logic nor business data, let alone business model. APaaS, however, is exactly what it contains. This is the difference between PaaS of a cloud computing company and APaaS of an enterprise SaaS. Therefore, the CCTV promoted by cloud computing companies is not the same thing as that of enterprise application IT.

An authentic APaaS middle station should look like this:

1. Business center: unified member management, unified marketing management, unified order management, unified inventory management, unified settlement management, unified payment management, unified credit management.

2, business application basic components: electronic invoice, electronic contract, aggregate payment, electronic tax return, intelligent customer service.

3. Collaborative Central platform: unified organization, unified login, workflow engine.

4. Integration platform: ERP integration, cloud SaaS integration, Internet e-commerce integration, Open API open platform, ecological application mall / ecological application lifecycle management platform

5. Data center: master data / portrait, application model

6. Intelligent Central platform: an artificial intelligence engine with unique application algorithms and data processing

You will find that Zhongtai is not a specific application, because in the era of mobile App and the Internet of everything, applications are divided into fragmented application scenarios, which are changing rapidly with consumer traffic. What is more constant and important is the middle station. This is why the China-Taiwan strategy has been very popular in recent years.

However, CCTV cannot be used directly. How much is this, how to install and deploy it, and how to charge it?

And, obviously, many components of Zhongtai need to be integrated, so a good Open API open platform is needed, and there must be a special BD promotion team to integrate it with many applications. This sales model is unique and needs to be led by people with such mid-Taiwan sales experience and integrated experience.

SaaS

SaaS is an IT tool. For large customers, it is a proprietary cloud, and SaaS can uniformly automate large-scale operation and maintenance. For medium-sized customers, it is multi-tenant public cloud.

Don't look at this simple act of putting it on the cloud, in fact, it will collapse all the chain of interests of the past.

First, in terms of revenue, the grey income is gone. In the past, during the local installation and deployment, the License was insufficient, the final payment was difficult to recover, and the annual continuous service fee was paid by the service consultant himself. As a SaaS manufacturer, he lost a lot of revenue. Now all this grey income is blocked.

Second, in terms of research and development, you no longer have to bother to make the software complex. Software vendors also have a certain responsibility for the complexity of enterprise software. Because the traditional model is an one-shot deal, if you buy a set of software, you may not need to upgrade and replace the new software in the last 5 years, so be sure to kill you on this one. So software should be sold at a high price as much as possible. If you have five hundred function points, I only have 1000 function points, so I am more expensive than you. Adobe's PhotoShop, Microsoft's Windows and Office have all experienced this problem because it is good enough that stock customers do not want to repeat the latest version. Now, because it is a public cloud SaaS, it is a subscription fee for renewal every year, so you can live in Hold every year and make continuous improvement to keep pace with customer needs.

Third, in terms of sales, in the past, it mainly relied on the network of local sales and service partners. Now, driven by the Internet, e-commerce and Internet finance, many new businesses and new profit models have emerged, most of which show that the wool comes out of the dog. But SaaS is not only a good connection, access, networking tool, but also a good real-time data precipitation tool, so SaaS tool is used as a good means to stick to customers, so many SaaS sales channels are no longer limited to professional IT software sales channels. In addition, because SaaS is responsible for implementation, operation and maintenance, and hardware integration, there is no need for professional enterprise IT departments to worry about it. And SaaS implements a relatively low annual subscription fee model, so that every business unit that directly applies SaaS can afford to buy SaaS without worrying about IT hardware, implementation, and operation and maintenance. Therefore, there is no need for a separate counterpart of the enterprise IT department of this customer relationship mouth, as long as it can reach the opening of the enterprise business department, it is the sales channel.

Fourth, in terms of implementation, in the past, they were all deployed to local enterprises. But as we all know, China's enterprises are all over the country, but China's IT talents are concentrated in the north, Shanghai, Guangzhou and Shenzhen, so it is impossible to give full play to the advantage of high-quality talents and large-scale intensive implementation model. Now all public cloud SaaS can see customers' usage in real time, so set up a large-scale automation implementation team at headquarters to force the team to develop automation tools, scripts, initialization data, master data and templates to achieve efficient, large-scale, low-difficulty implementation, installation, deployment and configuration.

Fifth, in terms of support, it used to be deployed in the intranet of the enterprise, and it is not clear how the health of the system is. Only the system can no longer be used from the final appearance, and the talent of the enterprise IT department requests the software vendor. At this time, the system is like a terminally ill, so the limitation, difficulty and cost of the solution are extremely high. Now the public cloud SaaS can be buried anytime, anywhere, under probes, automatic early warning, to achieve large-scale automated backup, migration, performance monitoring & diagnosis & optimization, upgrade, to nip problems in the bud, so that efficiency, cost, quality, and difficulty are well optimized.

In the ERP era, the core is the building of a national sales and service network, which undertakes:

1. Sales: pre-sales, big sales

2. Implementation: project management, installation and deployment, initialization configuration

3. Training certification

4. Service: customer service, technical support, active operation and maintenance

Now, with the emergence of large-scale automation implementation, Internet education / online certification examination, and large-scale automation operation and maintenance, functions have gradually converged to headquarters, replacing Case By Case service consultants all over the country in the past with automation tools, scripts, templates, and standard industry data. As for sales, as mentioned above, there are also profound changes. You say scary is not scary.

BaaS

BaaS, must connect Internet marketing, e-commerce transactions, Internet finance, this is very important, directly in the above business, processing business, business on-line, front and background integration.

For BaaS for enterprise customers, this BaaS must have a BD team to connect and integrate multiple resources.

BaaS's salesperson competency model must be different from the software salesperson competency model. This is a typical Internet and e-commerce business.

BaaS's profit model must be different from the software profit model. Therefore, it is necessary to actively explore the profit model of pumping water by order, amount and times.

Simply connect the Internet, e-commerce, which is essentially an Internet marketing advertising, e-commerce transactions of the second batch of channels, the degree of value is not high. Therefore, through the method of data + intelligence, we must help customers to achieve: "what you are looking for, are looking for you actively". Therefore, this BaaS must have a data-driven business operation team to carry out data processing & data insight, data + AI-driven improvement operations, intelligent marketing, bidding ranking display, transaction related recommendations.

BaaS, must be a public cloud, must be: business + IT+ data + operation. This is a typical Internet and e-commerce game.

DaaS

DaaS, must be a collection of all resource data, not every SaaS, BaaS has DaaS.

DaaS must be the integration of business and IT. Simply providing data resources upward cannot survive. The business must do the locomotive to pull the data collection, purchase and modeling.

I only believe in four types of DaaS business:

1. 360-degree master data: in fact, things like enterprise search are business owner data. Of course, there are also people who provide financial reporting data services for listed companies.

2, market intelligence: public opinion, a little dark closed game, we expand public opinion to market intelligence, market data. In essence, Da Zhi flush is also a DaaS data service.

3. Precision marketing: one is to fit Wechat data for accurate social network advertising, one is to generate real-time coupons and accurate push in the process of e-commerce transactions, and the other is to carry out accurate arrangement, display and related recommendations.

4. Accurate credit: real-time credit evaluation and real-time process risk control of enterprises.

This is a typical data play, data business model. The required sales staff and sales routines are all different. Be sure to find someone with experience from the data company.

Be sure to look for someone with business experience to lead the business, such as someone who has done precision marketing or precision finance.

IaaS

With IaaS, or Infrastructure as a Service, with IaaS, referrals can be outsourced elsewhere. IaaS will provide off-site servers, storage and network hardware, or you can rent it. Saving maintenance costs and office space, companies can use this hardware to run their applications at any time.

At present, the more well-known IaaS companies are Amazon, Bluelock, CSC, GoGrid, IBM and so on.

PaaS

PaaS is sometimes called middleware.

All development can be carried out at this level, saving time and resources. PaaS can provide a variety of solutions for developing and distributing applications, such as virtual servers and operating systems, which can save hardware costs.

There are many overlaps between PaaS and IaaS, including Google, Microsoft Azure, Force.com, Heroku, Engine Yard, etc., in addition to those listed above.

Conclusion

You see, APaaS, SaaS, BaaS, DaaS, these are typical four businesses, four business models, four capability models and experience requirements, the most basic is IaaS, and the middle one is PaaS. Need to match to find the corresponding experienced leaders to take the lead in order to be truly successful.

As China's leading industry overall solution provider, 863-Han Jian, minister of industry solutions, said that there are only 3 or 1 kinds of ecology in the toB market in the future, one is the ecology of Internet erosion, such as Baidu search and Alibaba e-commerce as the core, the second is the ecology with IaaS as the core, and the third is the ecology with PaaS as the core. "1" refers to if the smart hardware matures in the future. The aggregation effect can be formed, and the hardware ecology may also appear. In the end, only two or three major ecologies will lead the market in each kind of ecology, and 863 will become the leader in its own track, and its carrier is big data API cluster system platform.

This system can efficiently deal with multi-source and heterogeneous massive data, and provide synchronous and asynchronous data processing and supply capabilities. Combined with spatial database technology and component GIS technology, multi-rule data business indicators are perfectly presented through the three-dimensional display mode of WebGIS. At present, it has been widely recognized in various social application scenarios.

Original: windy

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