Shulou(Shulou.com)06/01 Report--

Editor to share with you the reason why Mini Program can build private traffic. I hope you will get something after reading this article. Let's discuss it together.

In recent years, as it is becoming more and more difficult for major Internet platforms to obtain public domain traffic and the cost is higher, it is more and more difficult for many small and medium-sized enterprises and self-employed businesses to get a share of the Internet market. however, because of Mini Program's launch and its own line advantages, merchants can use Mini Program to build private domain traffic to obtain "new traffic".

1. Not subject to environmental restrictions

Because Mini Program itself can be used in app without downloading, basically, it makes use of the users in the original app to develop Mini Program users, and because there is no need to download, it can keep users from being unable to use due to environmental factors, so low customer cost and freedom from environmental restrictions are the most important factors in building private domain traffic.

two。 Multiple platform enabling

As the previous app or websites all need a definite platform, but Mini Program is not only WeChat Mini Programs, but also Douyin Mini Program and Douyin Mini Program, the endowment of multiple platforms enables Mini Program to achieve user access, user retention, order conversion, and an entire closed-loop "traffic pool" from multiple channels.

3. Connect offline users

The code scanning function in Mini Program and nearby Mini Program can help merchants or enterprises transfer their previously held offline users online, narrowing the distance with users and improving the sense of user experience at the same time. Create close contact hubs such as private domain users, accurate users, precision transformation and so on.

Generally speaking, Mini Program will be the main force for major enterprises to obtain traffic in the next few years. after all, only by constantly expanding different Internet application scenarios can we get more traffic to help enterprises expand traffic, obtain traffic, and build private domain traffic. in order to more smoothly maintain the upward trend in the Internet platform.

After reading this article, I believe you have a certain understanding of "why Mini Program can build private traffic". If you want to know more about it, you are welcome to follow the industry information channel. Thank you for reading!

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