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This article mainly explains "what matters need to be paid attention to in planning a website". The content of the explanation in the article is simple and clear, and it is easy to learn and understand. Please follow the editor's train of thought. Let's study and learn "what are the things you need to pay attention to when planning a website?"

In the Internet era, websites are necessary for enterprises to carry out network-wide marketing. But for website construction, enterprises often do not know where to start. Customers who build stations often encounter such problems: they do not have a plan at all. Find some enterprise profiles, product materials, and a few photos, and give them to the people who build the station. it takes a lot of money and time, and the final website can not achieve the effect they want.

So how should enterprises plan their own websites?

First, define the location of the website.

According to their own products, sales channels and sales targets, make it clear that their website is information service type, sales service type, sales service type or comprehensive type. Websites for corporate customers are completely different from websites for individual consumers, even for individual consumers, not all websites need to sell goods, and not all products are suitable to be sold online.

For example, websites for corporate customers focus on their role in the process of cooperation between enterprises, and do not need to do everything possible to increase views like consumer-oriented websites, while Coca-Cola and Kodak do not sell products online. the website is just a tool for them to build an image and provide customer service, and is part of their overall marketing strategy.

Second: understand the target market

Are your customers corporate or individual consumers? where do they come from? What is their degree of informationization? do they often surf the Internet? What languages do they mainly use? What kind of information do you want to know? What is their purchasing level? What kind of browser do you mainly use? Of course, it is impossible to understand the site in such detail at the beginning, and the content of the site needs to be adjusted gradually with the in-depth understanding of consumers.

Third, make clear your competitive advantage.

Who are your online and offline competitors? (online competitors can be found through search engines.) compared with them, what advantages do you have in goods, prices, services, brands, distribution channels, etc.? Can you learn from the advantages of competitors? How to determine your marketing strategy according to your competitive advantage?

Fourth: how do you provide information to customers?

Where is the source of information on your website? Will the information be updated and released by the editorial office of the website, or by each department itself? Centralized distribution may be safe and easy to manage, but the update speed of information may be slow, and sometimes there may be problems of poor coordination. For example, a product has been sold out, but the website editor does not know it, and is still selling the product online. The websites of several big department stores in Beijing often show that consumers pay but can't get the goods.

Fifth: plan the collection and distribution

If you are a sales-oriented website, how often do customers buy your products? Can you accept cash on delivery or online payment? How do you distribute your goods? How to consider the cost and time of distribution?

These five links are considered clearly, the function of your website is basically complete, and then the enterprise will have a dedicated person in charge of the website, that is, the website SEO.

Sixth: special personnel operation

What we want is not the website, but the value it brings. Website operation should be done in a targeted, step-by-step and methodical manner, and full-time personnel should be hired to do it, or you can outsource this piece to someone to host it. It's much better than building a dead station. If there are only a few or a dozen hits a day, it won't help at all.

Thank you for your reading. the above is the content of "what matters need to pay attention to in planning the website". After the study of this article, I believe you have a deeper understanding of the matters needing attention in the planning of the website. the specific use of the situation also needs to be verified by practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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