Shulou(Shulou.com)06/02 Report--

This article will explain in detail how to do a good job of website keyword positioning problems, Xiaobian feel quite practical, so share to everyone as a reference, I hope you can have some harvest after reading this article.

First of all, we should consider the competitive difficulty of keywords.

For a new website, first of all, the webmasters need to have a general understanding and analysis of the website they are doing, and find out what the advantages and disadvantages of the website in this industry are. Then according to the website may appear target groups to develop keywords, of course, this seemingly reasonable truth is not every webmaster attention. Therefore, for the new website, we need to understand and set the difficulty and goal of keywords, first optimize the search index less keywords, so as to find their own development positioning, and further explore the long tail keywords. For example, do the website is jade website, the main push product is jade and some products derived from it, that in the positioning keyword if direct positioning keyword "jade," the competition difficulty is very large, if add the region such as "Changchun jade," such keywords in the search engine included in the proportion is very small, the competition difficulty will be relatively small.

As a start-up website, advise novice webmasters, do not take small broad, step by step, there will always be a harvest day.

Secondly, understand the relevant index of industry keywords and the positioning characteristics of websites in the same industry.

To locate industry keywords, you need to have their own routines, each webmaster in the optimization of the road through the longest road is the search engine routine, so we do not completely indulge in the routine, to have a direction and positioning of their own, the easiest way is to find the same industry to do a relatively good website home page, compare their optimization, see what these sites do is what words, these words are done through what way, anchor text or URL and so on. At the same time webmasters can also use webmaster tools to analyze the weight of this site and the inclusion of the situation, to see if this resource can also be used by us, so that not only can we analyze these keywords but also find some more reliable resources and information.

Again, to fully understand the keyword conversion rate size is good.

Webmasters to optimize the ultimate goal of the site is to obtain user traffic through search engines, so that we give the site to choose keywords also around this positioning, I believe we all know that many users search keywords, there are many forms of expression, and those who only want to understand the product and have urgent needs to buy products when searching and ordinary visitors have a great difference, but relatively speaking, they enter keywords will be more accurate, If the webmasters can grasp this rule, then positioning website keywords will also be relatively reduced a little difficulty, more to the website statistics to see which keywords conversion rate is relatively high, and then for these high conversion rate words do optimization, then the effect will also make you more confident to do optimization. In fact, every website in the keyword positioning are racking their brains, in the final analysis is to make money, if the site jump rate is high, even if there is a large flow, but also a little useful. Therefore, regarding the conversion rate question, needs the stationmaster to pay more attention only then to go.

Finally, hot words + industry professional words, reorganize new keywords.

If the webmaster maintenance optimization site is a very unpopular industry keywords website, then I will try to use hot words to drive the industry vocabulary when drafting keywords, to achieve a feasibility after keyword reorganization, such as hot word search,"free, hot, special" and other words are commonly used by users, and you can properly combine keywords. Although the risk of restructuring keywords is greater, but in the case of early promotion without payment, even if you use the top keywords, the search engine search results will be ranked thousands of miles away because you did not pay, so narrowing down some scope may not be a new way out.

About "how to do a good job of website keyword positioning problem" this article is shared here, I hope the above content can be of some help to everyone, so that you can learn more knowledge, if you think the article is good, please share it to let more people see.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.