Shulou(Shulou.com)06/02 Report--

There is a friend, a woman, about 35 years old, is a "veteran" engaged in the operation of the Internet for more than a decade. Her experience is very interesting. She got a degree in electronic information from the hometown of Mejia Mo, worked as an IT in a traditional housing company, and moved from a traditional real estate company to a more Internet-style wolf nature company to operate. In the middle, he also left and failed to start a business, and finally joined a well-known long-rent apartment company last year, responsible for the whole operation + product work. We met in her start-up period, and after she joined the job again, we became a simple friend who liked her in her circle of friends. Yesterday, I saw that she posted a circle of friends: the general direction has a train of thought. Recently, think and think again. Decide to do one thing firmly in the next ten years. The digital transformation of enterprises. Whether you are a traditional enterprise informationization or want to embrace the Internet, as long as the traditional Chinese industry is not online, I may not retire. As long as the Chinese working class does not work online, I may not retire. …… Chatted with her for a while, her view is: with the development of the Internet today, live broadcast cannot be the last innovation, and there will be more and more C-end games. Even if the "middle-aged" keeps up with the game, it will not be able to keep up with the changing preferences of the new generation. ≠ has completely subverted the flow and content of the game, and it is she, all over 30 years old, who wants to find the constant enterprise digital transformation in the change. One of the most valuable choices for people with rich industry experience and management experience, I agree with both hands. In the past two years, there have been too many "new things" on the Internet, from Lucky in the streets to "your devil" Li Jiaqi, people's attention is constantly being distracted. In the past, enterprises wanted to expand their popularity, nothing more than online search advertisements and offline materials. Now? It is a short video, an information stream, and even a small advertisement on the official account. But back and forth, everyone is fighting for those resources, which are all arranged and combined in content production, content acquisition, and scene construction. Short videos were popular last year, and live streaming is popular this year. Will 5G as a new infrastructure next year bring a new era of VR? Who can guarantee that he will always keep up? From an organizational point of view, if an employee or a department can't keep up, just add a new department as a whole, or have a change of blood to let those who understand come in and those who don't understand leave. But is it possible? If I change my blood once a year and build a new department every year, I'm afraid I'll die before I catch up with the tuyere. Therefore, both enterprises and individuals must find the constant things in the constant change and really find the cornerstones that can support the development of the enterprise for a hundred years. The cornerstone cannot be a specific business. Take the securities industry as an example, in the earliest years, people basically made a living by opening accounts and earning transaction commissions. When the stock market is bullish, it is really lying down to make money. However, the enchanting nature of A-shares forces securities firms to shift from "one-leg" brokerage business to "two-legged" brokerage business + margin trading business. Even some brokerages have become TOP on some rankings by relying on their own business. It can be seen that neither people nor enterprises can rely on these "micro-innovations" to achieve long-term development. What on earth is the underlying logic that supports the sustainable operation of enterprises and the long-term development of individuals? From a human point of view, it is your learning ability, understanding ability and empathy ability, as long as you have these three abilities, even if the vicissitudes of life, you can quickly follow up. From the point of view of the enterprise, the lowest and strongest supporting capacity should be the digitalization of the enterprise. What is enterprise digitization? Digitization must have been born with the mobile Internet: in the PC era, the most common word was "informationization". Under the information technology, the office has become environmentally friendly. Not all documents need to be printed out, as long as they are in the computer and in the database. As the mobile phone is getting easier to use and the 4G network is getting faster and faster, the process of reducing an output can no longer meet the needs of people and business development. When the environment changes, people's demands change. People are no longer satisfied with logging on to the Taobao web page through their computers, but want to buy what they want more easily through their mobile phones. At this time, if the business does not follow this trend, but also cling to the information era of PC, it is very natural that it will be eliminated. This is digitization, and we can even come to the conclusion that mobile App is the beginning of digitalization. If you do not follow, you are bound to be eliminated. But another frustrating thing is that we don't have the ability to pry the digitization of the entire enterprise on our own. No leader even dared to make a direct decision and say, "go! you have to go to death!" This is not a simple system, but a comprehensive update of people, scenes, and business flows. Instead of raising a "world", what we can do is to start with the best App with the most digital potential. It is not only the last place of the business end and closest to the users, but also the place that can produce the most results and bring it to other departments. What kind of APP can pry "enterprise digitalization"? What kind of APP can help enterprises really find new business growth points? Make a bold assumption: have the ability to spread. It spreads not only information, but also tools and scenarios. At present, the carrier that is most popular and easily accepted by the public is Mini Program. Think about it. Now even people in their seventies and eighties know such a thing as Mini Program in Wechat and know how to use it to open a health code to enter and leave the community. Children buy e-commerce products for their parents, forward a Mini Program, and the elderly can open the shopping cart to see if they want something. This perception at the ultimate user level can not be achieved at the pure technical implementation level of RN and Flutter. Have the ability to connect. It is an enterprise that wants to socialize, not because they are not self-aware, but because products with social attributes naturally have better communication and vitality. It is another element of digitization to connect users, other partners and other parties to communicate and interact with each other in a common scene and context. Have the ability of ecology. We know that Internet giants have gradually formed the so-called Super App (super applications). They hold public domain traffic, let a large number of third parties "move in" on their own platform, let their customers get all the tools and services in one Super App, and trap users through a rich ecological circle, while also firmly binding their partners. In the digital world, everything is ecological, it is impossible to imagine which enterprise in this era does not need external cooperation, Huawei has a strong supply chain support. Therefore, in the process of digitization, it is also necessary to build such an ecological platform, introduce more partners to serve customers, and turn static "accounts" into real "users". It has the simplest and best user experience. When you open Wechat, you are chatting after all; when you open Alipay, you are collecting payment after all; after stacking it with more functions, users can't find it and are unhappy with it, which is about zero. Therefore, digital APP should be able to attract and transform users by pushing high-quality, personalized, customized information content, and give him a clean, simple and easy-to-use self-service function when he arrives, which is obviously a better direction. The simpler the application is, the more powerful it is. Combined with On-Device AI (end-to-side intelligence), the operating interface of App is getting simpler and simpler and more and more returning to human sensory instincts. Like many old people of their parents, not to mention unable to control PC, they have never even touched a typewriter. As a result, smartphones have become proficient in using instant messaging tools to socialize, read and share news, and do e-commerce shopping. With more and more artificial intelligence software, the interface can only be further simplified. AI, which understands users' portraits and has the ability to predict users' behavior preferences, will minimize the complexity of human-computer interaction with App. Let users get a variety of "fragmentation" functions recommended by intelligent algorithms (Mini Program) through a minimalist App "host". They can be used on demand, and then leave after use, and there is no need to locate some functions in layers of App menus and service portals. Finally, let's make a conclusion: you can never finish learning Python today and Douyin operation tomorrow by following your moments. As an individual, you must improve your basic learning ability, understanding ability and empathy ability to follow the investment tuyere to find a business growth point, and you may be killed by a falling pig at any time. As an enterprise, we must pay attention to the "cornerstone". Through digitization, we can truly construct our own ability of "sustainable management". Digital App is the best entry point for enterprise digitization. Mini Program + host App is a very good model. I strongly suggest you to know more about it.

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