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This article mainly shows you "how seo continues to find high-quality reprinted content". The content is easy to understand and clear. I hope it can help you solve your doubts. Let the editor lead you to study and learn this article "how seo continues to find high-quality reprinted content".

Why reprint the article?

1. Reduce the pressure of originality

At present, there are more than 20 million official accounts, but there are very few accounts with very strong original ability. in the final analysis, there are not many people in the team who can write, and many accounts are daily shifts, even three times, and dare not neglect them on Saturdays, Sundays and holidays.

Therefore, the pressure on the writer is very great, and it is inevitable that there is a need for rest, and writing is a job with input and output, so you must set aside the necessary reading time and charging time for the writer. it is necessary to introduce a certain amount of reprinted content appropriately.

2. User value, regardless of provenance

Many editors of new media often wonder: should I do original or reprint? If you do both, what is the proportion of each? There is a saying that heroes do not ask provenance, what I want to say is: user value, do not ask provenance.

If your team's original ability is very strong, write more original, if not, then find more reprint, there is no fixed to say which aspect of the proportion should be how much, the only criterion is user value.

What users care about is that I have followed your account, and whether you can provide me with high-quality content continuously and steadily. As for where your content comes from, I don't care. On the other hand, if a piece of official account is original, but the quality of the original is very low, how meaningful is it? In my opinion, to write an original article that fails, it is better to find a high-quality reprint, because you ultimately have to provide value to users.

How to find high-quality reprinted content?

1. Select the original account number of high-quality content and check it on top every day.

First of all, you have to pay attention to enough high-quality accounts and check them one by one for the purpose of finding reprinted articles. If you think you are going to reprint the content of this account frequently in the future, put it on top. Previously reprinted article accounts also put it on top. The job doesn't need to be done in one breath, but you have to be willing to keep doing it, and put one at the top when you see one.

In the beginning, where can I find such an account? You can go to the new list to check the sub-areas, just as I do start-up magazines and poisonous tongue technology, I will see which accounts are better in the start-up field and technology field. In addition, you can search for official accounts directly in Wechat by keywords. For example, I will search for keywords such as entrepreneurship, technology, Internet and so on. Many accounts will pop up for each keyword, and then I will screen them.

Usually pay more attention to accumulation, see a good article, if it is also reprinted, you go to find the original author's account, if you feel good, pay attention. Keep doing this, and slowly you will accumulate a certain amount of high-quality content original accounts. You go through these accounts regularly every day, and when you see articles worth reprinting, collect them as an alternative.

2. Enter the white name single group of all kinds of high-quality accounts

The whitelist group is that some accounts with strong original ability will set up a group in order to distribute their original articles, expand their influence, and drain their own accounts. this group is the editors and operators who often reprint their articles.

For example, if an account makes a good original content today, its operators will throw the article into the group for everyone to reprint. Therefore, to enter more such groups, when there is high-quality reprinted content, you are not easy to miss.

3. Add more Wechat friends of peers and browse moments frequently.

One of the accounts I operate is poisonous tongue Technology, and some of the articles I reprint are seen from moments. I checked that I have 2500 Wechat friends, most of whom are colleagues in new media. New media people must have wider and faster access to information than ordinary readers, and new media people have better judgment on quality information. So I can see a lot of high-quality articles in moments every day.

Of course, there are also many new media people who share information of low quality, or they mainly post their own life of eating, drinking and merrymaking. In that case, I choose not to look at his moments. So the quality of information and articles in my Wechat moments is relatively high, so I can find the content that can be reproduced from the moments. This is a long-term screening process.

4. The most ingenious but effective method: hug the thigh

There must be a lot of large accounts in your field that specialize in reprinting articles, none of which are original, all of which are reprinted, but the quality of reprinted articles has always been very good. Then you focus on them, choose what you can use from them, and then go to the original account for authorization.

What are the criteria for judging whether or not to reprint?

First of all, it must be in line with the content positioning of your account, and the user value is high.

Secondly, this article should have the temperament of popular style.

How to predict the reading volume of reprinted articles?

We must hope that the reprinted articles will have a high reading volume, so how to judge? Four words: "data speaking". Whether an article is good or not, whether you reprint it and read it will be high. Your personal judgment may be wrong, or even misjudged.

However, the data will not lie, unless he brushed the amount, of course, the account that is often used will not become the original account of our content. But there is a problem-looking at data is also a technical job, do not think that anyone can look at the data.

For example, everyone has encountered such a situation. You see, the amount of reading of his article is very high, but after you reprint it, the amount of reading is surprisingly low. Sometimes when you read articles that are not high on the original account, how can other accounts reprint the past 100000 +? So, there are a lot of skills to look at the data, how to look at it, from four aspects:

1. Compare the reading amount of the article with the average reading amount of the reprinted account

The amount of reading should not depend on the absolute value, but on the relative value. For example, the headline of this number is usually 80,000 + readings. Although the article you see has 50,000 readings, it is still low. If it usually has only 5,000 readings, and the article you are reading has 20,000 readings, that is Gao, which is the popular style.

So, first of all, you should be familiar with the average reading of this account headline and non-headline, and then compare the amount of reading of this article you read. Generally speaking, what you want to reprint should not be lower than this average, and it is better to be higher than this average. if you encounter something several times the usual reading volume, you must turn it, and if you encounter it, the amount of non-headline reading is even higher than that of the headlines.

2. Comprehensively judge the relationship between the user orientation and the reading volume of the article.

The quality of the article you saw is very good, but the amount of reading on its account did not live up to expectations. One possible reason is that although this article is of high quality, it is not quite in line with its position. At this time, you see, it is in line with your account location, then you can rest assured to reprint, the effect in your account will certainly not be bad.

3. Evaluate the degree to which articles are consumed.

If it is a non-hot article, you can take a look at its release time. If it has been published for several days and has been reprinted by many accounts, you should be cautious, because there are not a small number of accounts that rely on reprinting to do content. A good original may be reprinted as soon as it comes out. If you don't see it at the beginning, you should not get on this last bus.

If it is a hot article, you can take a look at the propagation node. For example, if this hot spot cycle is very short, it may be popular all morning, so even if its data in the morning is 100000 +, don't turn it in the evening, no one will read it. For example, this hot spot cycle is quite long, the hot spot has been fermented to the middle stage, about the hot spot early articles, no matter how good the data, do not change, because it is out of date.

4. Judge whether it is a good article buried by the original account.

People's judgment will be misjudged or even misjudged, and every account operator will have it. As soon as you read his article, it is very good, but the reading volume is low because the title is too bad and the cover image is unattractive, so you can change the title and rematch a powerful cover picture. For example, when it is clear that this article is the standard of the headlines and is placed in a bad position in the non-headlines by this account, you can reprint and post headlines if you find it. Students who often reprint other people's articles may have encountered this situation.

The above is all the content of the article "how seo continues to find quality reprinted content". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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