Shulou(Shulou.com)06/03 Report--

For NetEase, 2019 is destined to be a year worth remembering.

On the evening of November 23rd, an old employee who claimed to have worked in NetEase Game for five years published a long article: "NetEase laid off staff and asked the security guard to drive me out of the company, who was terminally ill." I personally experienced nightmares in NetEase! The article instantly brushed the screen of the major social media, which suddenly pushed NetEase to the forefront of the wind and waves and became the focus of public opinion. At present, the matter is still fermenting, and I hope it will come to a satisfactory end. (Ps: in view of the fact that the article is too long and popular, I will not repeat it here. Friends who want to know more can do it on their own Baidu ~)

Dramatically, at the same time, NetEase's future science and technology summit was held as scheduled. According to the media, AI, blockchain, cloud computing, big data and other "hard-core technology products focus on the appearance."

Once upon a time, "games, e-commerce, education, and music" was made by NetEase as the four major strategic plans. later, NetEase Yun Music was hanged by Tencent because of copyright, and NetEase's news business was gradually marginalized after repeated listing rumors failed. Education, which has just been listed on the market, is still trading losses for growth. In the era of mobile Internet, mailbox business is no longer the main force of competition. At present, NetEase's pillar can only be games.

However, the game industry experienced a long period of downturn, and the domestic market did not gradually come out of the decline until the game version number was restored at the end of last year. But what does not match with the speed of the market recovery is that the growth rate of NetEase's game business continues to slow down. The sudden violent layoffs make this pillar of the game even more unpredictable, and NetEase's situation may become more difficult in the short term.

Among the current listed technology companies in China, Alibaba, Tencent, Meituan Dianping, JD.com and Baidu respectively rank in the top five, NetEase ranks sixth, followed by pinduoduo with little difference in market capitalization with NetEase.

When the Internet giants turn to the industrial Internet and focus on cloud computing, artificial intelligence, corporate communications and other fields, we have not seen the appearance of NetEase for a long time.

According to NetEase's Future Science and Technology Summit on November 23rd, the important directions it is developing include game AI research, music AI personalized recommendation, blockchain application and game asset management, and the upgrade of 5G technology in content consumption experience. However, compared with the old BAT and upstart Meituan and pinduoduo, NetEase lags behind in technology.

So in the face of the latest basic technology, can NetEase in the storm really break through the siege and keep up with this era?

Even if he still specializes in the game business, NetEase may encounter more difficulties than he thought. The characteristic of the game industry itself is that the product life cycle is short, the replacement is very fast, and the user conversion is also very fast, which determines that the industry must invest huge research costs and constantly develop new products. According to the "July 2019 Mobile Game report (Internal version)" report, in the game pipeline count list TOP10, NetEase only Fantasy Journey to the West, A Chinese Odyssey these two classic IP games. Obviously, NetEase in the new game performance is very weak, after "Onmyoji", its blockbuster launch of several new games have not received the desired results.

Whether it is the head of the game companies, such as Tencent, Sanqi Mutual Entertainment, or many Mini Game companies, all want to get a piece of the industry, the competitive pressure is intensified. Starting from 2018, major game companies have begun to adapt to possible changes in the rules of the game, which will mean that the game industry begins to move on to the next track. And the next track is likely to be a cloud game.

What is a cloud game? To put it simply, cloud computing + online games. In fact, the game giant Tencent has already started research and development of layout cloud games. Google officially launched Stadia, a cloud gaming platform, on November 19th, and Amazon said it would launch a cloud gaming service in 2020.

Why is such a game track so popular? Because the 5G era has come.

5G can make the image quality of cloud games clear and stable, run smoothly, and satisfy the user's sense of experience. With the re-acceleration of game version number approval, VR games, cloud games and other fields are expected to break out in the 5G era.

Cloud computing, big data, 5G technology, robot and virtual reality technology are all closely related science and technology plates of artificial intelligence, and they will become the main tuyere of economic development in the new era.

If you miss the Internet economy, don't miss artificial intelligence. In the second half of the Internet, Chumi Technology firmly seized the new opportunity of artificial intelligence. On the basis of cloud computing, data analysis and in-depth training and learning of artificial intelligence, it independently developed AI intelligent voice processing system, which is widely used in consumer finance, trust, inclusive finance and other fields, providing customers with professional, efficient and intelligent comprehensive services.

It can be predicted that with the wide application of 5G technology in 2020, the new form of games will enter a period of rapid growth. With the opening of a new round of game track, can NetEase's game "occupy the road" fast? And standing on the new tuyere such as artificial intelligence, how will NetEase perform next?

Everything is unknown, let's wait and see.

For more information on artificial intelligence, welcome to the official account: Shanghai Tumi!

(disclaimer: the above only represents personal views and has nothing to do with this site. )

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.