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This article introduces the relevant knowledge of "what are the key points of Mini Program's SEO optimization". In the operation of actual cases, many people will encounter such a dilemma, so let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

Wechat has newly released Mini Program seo search Optimization Guide and launched new Mini Program search standards:

1. Jump pages in Mini Program (url) can be opened directly.

The jump url in Mini Program pages is an important source for our crawlers to find pages, and the search engine recall results page (url) must be able to open directly, independent of the context state. Special: the parameters required on the suggestion page are included in the url

two。 The navigator component is preferred for page jump.

Mini Program provides two page routing methods: a.navigator component b. Routing API, including navigateTo / redirectTo / switchTab / navigateBack / reLaunch, is recommended to use navigator component. If you have to use API, you can shield the time lock or variable lock set for click when the crawler accesses it.

3. Clear and concise page parameters.

Querystring with clear structure, concise structure and meaningful parameters is very helpful for fetching and subsequent analysis, but using JSON data as parameters is a poor implementation.

4. Only when necessary ask the user to authorize, log in, bind the mobile phone number, and so on.

It is recommended to require user authorization only when necessary (for example, you can read articles anonymously, while comments need to be anonymous).

5. WeChat Mini Programs does not include anything in web-view.

Wechat said it can't do this for the time being, and maybe not in the short term in the long run, so WeChat Mini Programs doesn't include anything in web-view.

6. Use sitemap configuration to guide crawlers to crawl while shielding paths that have no search value.

7. Set up a clear title and page thumbnail.

Page titles and thumbnails play an important role in WeChat Mini Programs's understanding of the page and improving exposure conversion. It is recommended to set the title and thumbnail of the page through wx.setNavigationBarTitle or custom forwarded content onShareAppMessage, and also make up the poster / poster-for-crawler attribute for video and audio components.

8. Use the page path push capability

It is recommended to use the page path push capability, which can greatly enrich the content that Wechat can include, and then improve the exposure opportunities of Mini Program content.

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