Shulou(Shulou.com)06/03 Report--

The level of turning back rate is the best way to prove the effect of e-mail marketing. We certainly hope to improve the return rate of customers, so as to bring more transactions. Today, one meter software will explain to you how email marketing can improve the rate of customer turning back.

(1) send after-sales mail

After the customer has purchased the product for a period of time, the after-sales email is sent, in which the content of the email not only tells the product how to use it in detail, but also tells the tips for the use of the product, how to deal with the product problems, and so on.

(2). Product discount mail

When enterprises launch new products, they can use one-meter e-mail group sending software to send e-mails to old customers, informing old customers of the functions, advantages, improvements, applicable personnel, etc., and giving old customers a certain preferential price so that old customers have the right to buy first.

Or when the price of the product purchased by the customer changes, send an email to the customer, telling each other the extent and time range of the product price reduction, rendering a sense of urgency, which can not only maintain the relationship between old customers, but also improve the repurchase rate of old customers.

(3) implement the points system

The enterprise implements the membership system of points, and the points are calculated according to the amount and frequency of products purchased by members in ways that are beneficial to the enterprise. For customers who reach a certain score, they can use the one-meter software platform to send coupons, gifts and other welfare emails to customers, and can also implement a points system ranking with the permission of the customers. for the member customers at the top of the list, points can be exchanged for gifts, so that members can catch up with each other, stimulate the purchase of products, and improve the repurchase rate of customers.

(4) periodic mail

The stage here means that after the customer buys the product, predict how long the customer will be able to use the product, and send an email to the customer, for example: in the clothing enterprise, the customer buys a set of clothes, combined with the characteristics of the product, service life and so on, marketers and customers estimate the use time of the clothes. In the timing function of the one-meter software distribution platform, after the customer has purchased the product, the sending time can be set, and before the customer is ready to buy the product again, send an email to the customer to promote the re-transaction of the product.

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