Shulou(Shulou.com)06/01 Report--

This article mainly introduces the basic functions of maternal and infant Mini Program development, which has a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, let the editor take you to know about it.

With the gradual changes of the main consumers in the infant market, the mother and infant industry has entered a new era, traditional physical stores and pure e-commerce are difficult to meet the needs of consumers. Therefore, the combination of online and offline retail and content platform has become a new direction of maternal and infant market development. Online and offline one-stop shopping and experiential consumption have become more and more important channels for pregnant and infant consumption, helping to improve customer stickiness.

Brief introduction of maternal and infant Mini Program development functions:

1. Enter Mother and Child Mini Program: rotate posters to help visual impact, show the latest preferential activities of mother and child products, and guide users to have the impulse to get coupons. Coupon is one of the means of promotion, mainly to let customers enjoy the preferential treatment of mother and child products or services, and enhance customers' desire to buy.

2. Evaluation and recommendation: customer comments can be added to improve trust and recognition through user feedback. Realize the spread of word of mouth and achieve the effect of fission promotion.

3. Preferential payment: can meet the needs of customers' online payment. It provides customers with additional payment methods and can enjoy preferential treatment at the same time, which greatly enhances the consumer experience and increases the stickiness with customers.

4. Online customer service: questioning is a good interactive medium, which successfully changes the customer's identity from "viewer" to "participant" and improves the probability of arriving at the store.

5. Member management: like offline member management, online member management can not be ignored. Only when the members are well maintained can there be real members.

6. communication community: mainly provide relevant maternal and infant information, integrate and analyze common problems in infant growth in detail, share infant-related knowledge with mothers, and set up interactive areas.

7. Membership card collection: Mini Program membership card has activities such as giving points and collecting coupons to guide individual customers to reduce their defensive psychology and become members spontaneously. This step also enables merchants to have customers' mobile phone numbers, making later marketing activities easier.

8, business information: Mini Program's own advantages, to the store location information as the end point, customers only need to click on the location information to start navigation. Of course, business hours are also necessary in order to prevent customers from going to the store to experience worse during business hours.

9. Product introduction: the supermarket collects a full range of infant products and classifies them in detail according to different attributes, so that users can quickly find the products they need, meet their personalized needs, and enhance user experience.

Thank you for reading this article carefully. I hope the article "what are the basic functions of Mother and Infant Mini Program Development" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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