Shulou(Shulou.com)05/31 Report--

Netfly said on Wednesday that it planned to launch a low-cost subscription program to enter a large price-sensitive market and expand its user base, while reporting a decline in user growth in its latest quarterly financial report. Netflix is talking about a cheaper mobile subscription plan that has been tested for months.

Recall that Netflix said in March that it was testing a rupee subscription program. £250 a month, which will allow consumers to transmit content only through mobile devices. This will enable Netflix to compete with other video streaming services such as Hotstar, Amazon Prime Video, ALT Balaji and Zee5, and offer low-cost subscription programs. In April, Netflix also began testing Rs's mobile subscription program. 65 pounds a week. It is not clear whether the company will launch a Rs program. 20 rupees. 65, or just the former.

"after months of testing, we have decided to launch a low-cost mobile phone program to complement our existing plan," Netflix said in its financial report. We believe the plan will be launched in the third quarter, which will be an effective way to introduce more Netflix and further expand our business in markets where pay TV ARPU prices are lower (less than $5). After the launch of the program, we will continue to learn more.'

So far, Netflix has offered a three-month subscription program, increasing from 500 rupees to 800 rupees. These plans are higher than those offered by competitors. For example, Hotstar offers a monthly subscription plan of Rs299 and an annual plan of Rs999. Earlier this year, Hotstar also announced a Rs VIP subscription plan. 365 times a year, you can watch some sports channels and Hindi channels. Meanwhile, Amazon's Prime video service is bundled into the Prime membership package and currently costs 999 rupees.

Netflix has been investing heavily in original content. Streaming services have created programs such as "Divine Game", "Leila" and "Delhi", which have been well received in China.

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