Shulou(Shulou.com)05/31 Report--

Today, Facebook announced something more important than you might realize: Facebook gifts, as we predicted.

After IPO, Face book bought Karma for $80 million, which is enough to raise questions about what will happen next, because Face book has made it clear that this is not just a talent acquisition. Now, the future of Face book may change.

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Long-term users will remember that Face book tried to launch giifts, but only used digital goods that were essentially worthless. However, today's move is completely different because the company has entered a new field through the acquisition of Karma, where hundreds of physical goods are already being sold. Face book is now taking advantage of the increasingly popular social business trend, which is largely caused by it, with a centralized gift platform that allows social giants to collect countless addresses, credit card details and relationship data, further ranking among third-party brands and slightly off the top of the list.

As Face book explains, its gift is a new way to share moments as "millions of people". Users can now send gifts through birthday reminders or a friend's schedule. Gifts can be public or private. The card book even makes the process relatively friction-free, allowing you to pay immediately or add your card details later. Then, whoever receives the gift will open its digital bag, enter their address, and find it on their doorstep a few days later. Aunts, uncles, grandparents will soon have a wild day, and the children finally understand why it is not a bad idea to have relatives on social networks.

Over time, Face book may target its recommended gifts. For example, high-priced and high-end products can target users with (seemingly) high-paying jobs, while today's college students can target more innovative gifts, such as Dave Matthews tickets or beer posters. Of course, this may also affect Face book's advertising network. As long as the gift inventory eventually expands, users can buy any ad without leaving Face book. This is the obvious effect of the comparison between Face book and Amazon.

We don't know what will happen to Wrapp, Wantful or dropgiftsandgive.it yet, and it's clear that Face book is on track to take over Apple's old habits; let creators innovate on their platforms by replicating the same features locally. Given how deep Face book Gifts will be integrated, it is almost a black spot for others in the social gift space.

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