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The main content of this article is to explain "what are the ways to fine-tune the needs of users to improve the ranking?" interested friends may wish to take a look. The method introduced in this paper is simple, fast and practical. Next, let the editor take you to learn what are the ways to fine-tune the website to mine the needs of users to improve the ranking.

The needs of users are constantly changing, and it is impossible for the website to remain the same all the time and change with the changing needs. Fine-tuning is to constantly find new needs of users and then modify the layout and content of the site to make the site more in line with the needs of current users, so as to promote keyword ranking. Search engines always give better rankings to sites that follow users' usage trends.

1: drop-down box and related search to see the recent demand

The data of the drop-down box and related search are changing all the time. If the industry updates quickly, you can seize the information of the drop-down box to update. If the industry updates slowly, you can update the relevant search content.

Suggestion: make a spreadsheet and collect data about drop-down boxes and related searches every week. You can clearly see each change of data, the longer the collection time, the more industry data will be obtained, and even the development trend of the industry can be obtained. As shown in the figure:

2: look at the future demand from Baidu index

The index exploration in Baidu index-the hot search words in the demand graph show the relevant search words and the fastest rising search words are the contents that need to be done in the main keywords of the search. For example, the search for the word "Boer goat" related to "raising sheep" is the most popular, and the technology of raising sheep in captivity is rising at a rate of 101%.

From this data, it can be concluded that the most concerned users who search for "sheep raising" are Boer goats, and the term captive sheep technology will attract more attention in the coming months. If a sheep-raising site does not have Boer goats and captive sheep technology, it is difficult to rank these two articles.

3: analyze the click rate with Baidu thermal map

Baidu thermal map distinguishes the content that users pay attention to and what users do not pay attention to on the basis of the existing website content. the darker the red on the thermal map is, the more concerned the user is, and the lighter the green is, the less concerned the user is.

According to the user's browsing habits, the user's line of sight is browsed from the upper left corner to the lower right corner. Combined with thermal map analysis, if a certain content in the lower right corner is dark, then we should consider moving the location of this section to the upper left to make it easier for users to find.

When you make adjustments to the site each time, but are not sure that this adjustment is the best, you can make further adjustments in combination with the thermal map data.

4: adjust the layout and content of the website

Fine-tuning is the most small part of the site changes, so each fine-tuning can not do a wide range of changes, a wide range of changes is the site revision. Fine-tuning is to move or hide some plates or add some plates without creating a large number of dead links. The maximum range of fine-tuning to change the content of the home page is no more than 30%. Fine-tuning that meets the demand promotes the ranking of keywords, and fine-tuning that does not meet the demand will cause the snapshot to regress the ranking.

5: repeat fine tuning

Users' needs will change with season, climate, time, product updates, etc., so fine-tuning is not once or twice, but along with the entire operation of the site. The update of small and medium-sized enterprise stations is relatively slow, which can be fine-tuned every half a year, and the fine-tuning cycle for industries such as clothing, makeup, forums, tourism and so on is 2-3 months.

At this point, I believe that everyone on the "fine-tuning website mining user needs to improve the ranking of what methods" have a deeper understanding, might as well to the actual operation of it! Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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