Shulou(Shulou.com)06/01 Report--

This article mainly explains "what consumption scenarios need to develop Mini Program", interested friends may wish to have a look. The method introduced in this paper is simple, fast and practical. Next, let the editor take you to learn "what consumption scenarios need to develop Mini Program"!

Offline conversion requirements to online

Someone said that the combination with offline scenes is the flashpoint of Mini Program, since this is a flashpoint, we first need to know what is offline scene combination.

For example, if you once spent money in a small noodle shop near your company, and it tastes good, and you want to experience it again, but you don't have time to go to the store, you can open Mini Program and order a takeout. Some friends will say, why not order on Meituan?

If you place an order in Meituan, you may be attracted by the discounted products on the home page, and finally forget your original purpose, especially some acts of brushing high praise, which makes the merchants who really do high-quality service tired and the users break their hearts again and again.

Mini Program does not weaken the market of e-commerce platforms, but allows those capable merchants to survive without relying on their own services on the platform. So Mini Program is aimed at users with clear needs, that's all.

If the merchant opens the Mini Program application, generally speaking, the customers who order food have experienced it offline, that is, repeat customers, and the friends in the operation all know how precious loyal user resources are, we Mini Program will help you solve it. In operation, businesses do not have to spend too much time and effort to maintain and manage, do not need to rely on the platform to survive, businesses themselves are like a small platform, really let businesses do their own. Users who place orders through Mini Program can also provide targeted personalized services. Similar to VIP, merchants can only rely on the painstaking service each time to retain users.

Therefore, the offline service is transferred to the online, the experience off the existing line, and the convenience on the cable, the development cost is small, it is suitable for ordinary businesses, and there is no hot phenomenon of brushing orders, and the high survival rates are high-quality businesses.

Here only talk about the situation of physical stores, in fact, there are a lot of things can be transferred to online services, such as clothing, food, housing, transportation, education and so on. With a thinking head, you will gain more.

Lightweight online demand

For the needs that do not require offline experience, such as jigsaw puzzle Mini Game, news broadcasting, etc., the function is simple, coupled with the portable characteristics of Mini Program, it is easy to accurately attract the target users. For example, reading every day, reading an article to users every day, users can listen to history, listen to and go, there are no crosstalk sketches, live music programs to choose from, such an application not only locks the needs of users, but also in line with Mini Program lightweight concept. There are also some rigid demand but not high frequency of use of demand, such as community business management, social security inquiries, etc., are also very suitable for the development of Mini Program.

However, it is not attractive enough for users who want to experience a variety of functions, such as Meituan's APP and Mini Program, which are bound to coexist and have their own advantages. APP is for young people with rigid needs who love to eat, drink and play, while Mini Program is aimed at middle-aged people with low frequency of use and single demand, so Meituan's Mini Program only retains rigid demand, cutting off most of the social interaction functions.

At this point, I believe that everyone on the "what consumption scenarios need to develop Mini Program" have a deeper understanding, might as well to the actual operation of it! Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.