Shulou(Shulou.com)05/31 Report--

Nowadays, science and technology, digital and online news have become the focus of public attention. At present, the Internet, technology and digital are closely related to our lives. We should charge more fees for ourselves and master more knowledge in order to be knowledgeable and constantly improve our personal abilities. Today, Bian Xiao edited an article about the digital direction of Internet technology. I hope you like it.

The debate about 4G tariff is still simmering.

"if you forget to turn off 4G Internet connection one night, your house will soon become China Mobile," Francis Chan, CEO of Dangdang, recently said on Weibo.

Although China Mobile promptly denied this claim, saying that it had set a double ceiling of "500RMB and 15GB" for 4G, the high charges of 4G still frightened most users.

"compared with 3G, China Mobile's 4G tariff is more preferential. For example, the 50 RMB file of 4G fee data traffic includes 600m traffic, the 50 RMB file of 3G fee includes 500m traffic, and the traffic discount in the package is up to 20%. The foreign investment fee of the 4G data traffic package has also been reduced from 1 yuan / M to 0.29 yuan / M, a decrease of 70%." China Mobile said in an email reply from a reporter from China Business Daily.

However, this explanation is clearly not enough to make mobile phone users feel relieved. Some users believe that China Mobile 4G should have a new tariff system and should not be compared with 3G. However, according to industry experts, with the increase in the number of 4G users, 4G fees will gradually decrease.

The price of 4G is too high.

Under the current tariff scheme, those in an advantageous position have already been accountable. If you watch a movie about the size of 1GB on a 4G network, even if you take into account the current monthly 1GB traffic, you still need to apply for a 4G flight package with a price of 138yuan or an optional package of 50 yuan. "watching a video is better than going directly to the cinema."

In the 4G era, using "G" instead of "M" to calculate traffic, outsiders have been complaining that China Mobile's 4G tariff scheme does not have the feeling of 4G.

According to the 4G national uniform tariff plan announced by China Mobile, which includes three major tariff elements: mobile data traffic, roaming voice and China's long-term urban data service, users can freely combine various packages according to their individual needs. Traffic and voice alone can be combined into 49 fee packages, ranging from 88 yuan to 688 yuan, plus the short MMS package, there are more than 400 combinations.

At the same time, the tariff scheme also adds a multi-user sharing function, that is, users of the main card subscribe to a large traffic package, which can support 2 to 5 users to share the traffic in the package. China Mobile's non-4G users are also free to stack seven data traffic packages.

Under the current tariff scheme, those in an advantageous position have already been accountable. If you watch a movie about the size of 1GB on a 4G network, even if you take into account the current monthly 1GB traffic, you still need to apply for a 4G flight package with a price of 138yuan or an optional package of 50 yuan. "watching a video is better than going directly to the cinema." In response, China Mobile said, "in the 4G era, China Mobile will join forces with some content companies to launch large discounts or free targeted traffic for some high-traffic services such as videos and games."

Some users also reported that although the price of 4G traffic exceeds the package price of 0.29 yuan / M, which is far lower than 1 yuan / M in 2G and 3G times, the consumption speed of 4G traffic is accelerated, even consuming an entire month's traffic in one day.

"the traffic package we currently offer can meet the needs of most customers." The logic given by China Mobile is: take the 40 yuan 400m package as an example, you can view 4000 Weibo posts, write 8000 Weibo messages, or send and receive 15000 unattached emails, or watch standard definition videos for 177minutes in a row, or listen to 91 standard sound-quality songs online for about 385 minutes. The average monthly traffic usage of 4G users in the United States is 1.5G, while that in South Korea is about 2G, while the average monthly traffic of 3G users in China is less than 200 million m.

"the price of 4G is certainly very high at present, but it should come down in the future, which needs a process." Industry observer Xiang Ligang told reporters that the pricing is relatively high at the beginning, the economic strength of 4G users is relatively strong, and the tolerance of all aspects will be better. When the 4G network is ready and the market is clear, the price is sure to fall gradually. Moreover, if the price is set at a very low price in the first place, there is no room for the operator's local branch to reduce the price.

It is worth noting that China Mobile has added a 10G traffic package to this 4G tariff plan. In Xiang Ligang's view, voice is still the core business of China Mobile, and data service is also its main body, but the growth space of traffic will be greater than voice and data, and China Mobile will make great efforts on traffic, which is a good side.

At present, China Mobile is the first operator to launch TD-LTE 4G service among the three major domestic operators, and its 4G tariff plan will take effect on March 1st. However, China Telecom and China Unicom have decided to launch 4G in March, but this is not a large-scale social number.

Grab the 4G terminal.

For domestic mobile phone manufacturers, the 4G industry is a battlefield. Domestic mobile phone manufacturers, including Huawei, ZTE, Lenovo and Coolpad, have all worked hard on 4G phones. In particular, mobile phones that support both 4G TDD-LTE (Mobile Standard) and FDD-LTE will become the main selling points of 4G mobile phones.

In the 3G era, China Mobile did not reach a cooperation with Apple due to the terms of TD-SCDMA technology and commercial cooperation, which led some high-end users to turn to China Unicom and China Telecom to cooperate with Apple one after another. As a result, China Mobile made a big layout before the 4G license was issued, showing its determination to bet on 4G and retake the market. Less than two weeks after obtaining the 4G license, China Mobile demonstrated its complete 4G strategy at the Global partner Conference on December 18, 2013, including network construction, marketing, terminal, tariff, business, brand and other systems. Now, the release of 4G tariff plan has also increased the matching degree for the sales of iPhone5S and 5C. At the beginning of 4G, China Mobile obviously needs to take a "higher and higher" route.

China Mobile is building the world's largest 4G network and has provided 4G services in 15 cities, including Beijing, Shanghai, Guangzhou and Shenzhen. 41.5 billion yuan was invested in 2013.

It is planned to invest more than 100 billion yuan in the next three years. By the end of 2014, the total number of 4G base stations of China Mobile will exceed 500000, providing 4G services in more than 340 cities. In 2014, China Mobile aims to sell 190 million to 220 million TD terminals, of which it plans to sell more than 100 million TD-LTE terminals. It is expected that there will be more than 200 types of 4G phones in 2014, while China Mobile will also launch 4G 1,000 yuan smartphones, self-branded 4G phones and other terminal products. "people from China Mobile said.

Following the announcement of China Mobile's plan, China Telecom recently announced that it is expected to sell 36 million 4G terminals in 2014, and the two major operators will purchase 140 million 4G smart terminals in 2014. There is no doubt that the substantial increase in 4G terminal sales will effectively enhance the scene of the intelligent terminal industry.

For domestic mobile phone manufacturers, the 4G industry is also a high ground that must be fought for. Huawei, which started with telecommunications equipment, has high hopes for 4G mobile phones while helping to deploy 4G networks. At CES 2014, Huawei launched the Ascend Mate2 4G, the Ascend Mate upgrade of the large-screen phone, Huawei's first LTE flagship smartphone in 2014, with download speeds as high as 150Mbps. A version that matches the market demand will also be launched for the Chinese market. Earlier, Huawei has launched 4G smartphones such as Ascend D2 LTE in overseas markets.

In addition, domestic mobile phone manufacturers, including ZTE, Lenovo and Coolpad, have also made efforts on 4G phones, especially the two major TDD-LTE (mobile standards) that support 4G and the soon-to-be licensed FDD-LTE standard, which will become the main selling points of 4G phones. However, Xiang Ligang pointed out, "at present, 4G in the United States is relatively popular, and its construction has been completed for three years. China has just started. Basically, it will take about three years for 4G network technology to be more complete before it can be popularized."

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