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Editor to share with you the advantages of Mini Program development on the retail industry, I believe most people do not know much about it, so share this article for your reference, I hope you will learn a lot after reading this article. Let's find out about it!

1. Cost saving

Retail industry and offline brick-and-mortar stores to do publicity and promotion, all need a platform, generally rely on third-party O2O platform, what JD.com, Tmall and so on. There are also some takeout platforms, Meituan, ele.me and so on. Entering the platform requires high platform fees, except for costs, as well as platform fees, merchants' profits become very small. Jack Ma said that the future will be the world of new retail, and Mini Program not only has the function of mall, but also allows merchants to enter the new retail market as soon as possible, allowing them to develop offline and online, and more importantly, to save costs. Mini Program allows merchants to have their own platform, at the same time, the cost of development is not high.

2. The service can be reached in one step

When users want to get a certain service, open Mini Program to search directly to the purchase interface, and do not have to download relevant APP applications. It can be said that Mini Program can make the service arrive in one step. At present, Mini Program is also constantly improving its functions and optimizing new capabilities. There are more Mini Program applications for catering, hotels and other life. Offline payment scenarios can save you the time of queuing and directly realize ordering and paying online. Now many offline brick-and-mortar retailers have saved a lot of labor costs and customers have reduced queue time by using this model.

3. Activate multiple traffic entrances to enrich the coverage scenarios.

The emergence of Mini Program enables the retail industry to expand its service channels and have more drainage opportunities. Mini Program has now opened nearly 60 portals, and it is believed that more portals will be cut into more application scenarios and development in 2019. These entrances, especially the nearby Mini Program function, friend recommendation, social discount, WeChat group sharing, association with official account, etc., as well as code scanning, these major drainage functions will greatly assist the offline retail industry drainage, and Mini Program can also be deposited into Wechat for users to use next time.

4. Open data capabilities to provide business data of the system for merchants.

In order to better help merchants strengthen their operations, Mini Program breaks through the lack of open operation data capacity of individual retail and micro-stores, and can obtain more accurate and systematic data analysis and feedback at a lower cost. Data such as flow source, conversion rate, repurchase rate and so on can also be clear at a glance.

Businesses use mobile phones to manage "business" anytime and anywhere, quickly obtain business data, and improve business activities through independent analysis. Clear and visual data more three-dimensional display of user characteristics, showing the periodic changes of the data, merchants can make targeted marketing strategies and price play.

5. Diversified marketing tools

Support crowdfunding, panic buying, group buying, bargaining, discount raffle, combination sales, discount red packets, order rebate, member discount, ladder discount, courtesy of payment, gold code, sharing rebate multiple marketing means, with "AI artificial intelligence + SCRM+ Mini Program + big data" technology to help enterprises solve the four difficult problems of expansion, transaction, fission and management. Comprehensively enhance enterprise sales and brand output capacity, enable enterprise sales, let sales So Easy! It is an application of retail business model.

This is the charm of Mini Program drainage marketing, which is a must in traditional brick-and-mortar retail. The continuous expansion and innovation of Mini Program's offline life scene is not only to provide users with a more convenient and intelligent lifestyle, but also to create retail smart marketing channels for businesses.

These are all the contents of this article entitled "what are the advantages of Mini Program development for the retail industry". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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