Shulou(Shulou.com)06/02 Report--

In this issue, the editor will bring you a brief talk about the necessity of URL standardization. The article is rich in content and analyzes and narrates it from a professional point of view. I hope you can get something after reading this article.

Nowadays, the Internet pays more and more attention to standardization, and the URL standardization (URL canonicalization) of websites is a big problem in the search results of major search engines in the past two years. It refers to the process by which search engines select * URL URLs as real URLs. When your website has a URL normalization problem, it may result in suspected copying of web pages, thus affecting the ranking of search engine results.

1) your site uses only one URL when linking to other pages, especially the home page. Whether you include www or not, you need to use only one version from beginning to end. In this way, the search engine will know which is the standardized home page URL.

2) using 301redirect, on your host server, put all the URL that may be the home page URL to the version of the home page URL of your choice.

3) use the benchmark tag base to add to the head area of the web page

Of course, there are other types of URL normalization issues in addition to the two versions that contain www and those that do not include www. For example, sometimes the search engine will remove or add the slash at the end of the URL. Sometimes you will try to replace uppercase letters with lowercase letters, and sometimes you may try to remove session ID (session ID), etc., all of which may cause URL normalization problems.

The weight of a URL depends on the number of inner and outer chains of your URL.

What does a URL stand for? look at the anchor text of your URL.

URL standardization, refers to each page to do anchor text or inner chain, outer chain, to specify a standard URL address, pay attention to the slash after the addition, more standardized!

This makes it easy to concentrate all the weights on a single URL. The standardization of URL is to solve the problem that several different links all point to the same page. The importance of URL standardization is to tell search engines which of these similar links are yours, that is, the most standard.

The standardization of URL can centralize the weight of the website, so as not to affect the inclusion and weight of the website.

In practical application, we should pay attention to several requirements:

1. Home page, without www, without index.html, etc., refer to suggestions: www.baidu.com/

2. Make a list of long-tail keywords and url.

3. Pay attention to using a unified path when you send out the text and link inside the site.

The corresponding keywords in a URL are multiple, so it means that there are many channels to enter our station. How can we choose one of these channels as our main road and put all the people who want to enter our station through this road? this can increase the weight, for example: there are four small rivers that flow to impassable places, then we can concentrate these four rivers into one river. So we can get more water resources.

The above is the editor for you to share how to talk about the necessity of URL standardization, if you happen to have similar doubts, you might as well refer to the above analysis to understand. If you want to know more about it, you are welcome to follow the industry information channel.

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