Shulou(Shulou.com)06/02 Report--

As the concept of data center becomes more and more popular, more and more technology companies begin to drive slowly into the race track of data center, technology center, business center, and so on, as long as they are connected with the middle platform. Everyone's understanding of the concept and the expected product should have their own system. It is precisely because of this that various enterprise decision-makers, who are blown away by the "Zhongtai wind", are becoming more and more curious and fascinated by this concept. It seems that as long as they get on the train of "Zhongtai" quickly, the enterprise can be transformed and transformed rapidly. and become a leader in the industry. In reality, is China Taiwan really a panacea for enterprises? And what does Qilan's digital platform have to do with the data center?

First of all, let's review how the concept of China Central Taiwan suddenly became popular in China.

Zhongtai, where does the wind come from?

"Central Taiwan" was originally a US military combat concept, that is, through an efficient and unified rear system, it can support the front-end mobile units, improve operational efficiency, and reduce redundant investment.

The beginning of the concept in China, according to the popular saying, began with a visit by Jack Ma's team to Supercell, the Finnish company that developed mobile games such as "Tribal conflict" and "Royal War" in 2015. The small company, which has fewer than 200 people, generated $2.33 billion in revenue in fiscal year 2015. At that time, Ali, with 3.4W employees, had revenue of $12.293 billion in fiscal 2015.

The foundation that can support this efficient scattered combat mode of Supercell is the Zhongtai that they have settled down after six years. CCTV collates common and common materials and algorithms in the development process so that it can support several small teams to develop a new product in a few weeks and encourage employees to make full trial and error. However, in the increasingly large Ali ecosystem, due to the rapid expansion and growth of business, there are problems of "chimneys" and low utilization of resources between different lines of business. At the same time, often because the cooperation between departments can not generate immediate benefits, problems based on KPI will eventually be abolished. In the long run, the company's innovation will actually gradually decline.

Therefore, after Jack Ma returned home, he began to promote the "China-Taiwan" strategy in an all-round way. And at the end of the same year, based on the strategy of "large and medium-sized platform, small front desk", the organizational structure was comprehensively and thoroughly adjusted.

Two years after Ali has successfully implemented the internal "China-Taiwan" strategy, that is, within a short period of six months from the end of 2018 to the beginning of 2019, large Internet companies have begun to carry out large-scale organizational restructuring.

In 2018, the business environment began to change. To C business has gradually entered a bottleneck period, large Internet companies that used to expand their business crazily by traffic dividends have been unable to find the way to try the lark at that time. In the face of the changes in the "water temperature" of the entire Internet industry, enterprises realize that it is imperative to reduce costs and increase efficiency, and transformation is also imperative. As a result, the large Internet companies began to transform to the To B business model. At the same time, the internal management of the enterprise has also begun to move towards lean, and all kinds of "business chimneys" and "department walls" caused by the crazy expansion in the past are all on the list.

When cloud computing, big data, artificial intelligence and payment ability become the key points of business competition in enterprise transformation, the precipitation of data ability, algorithm ability and scheduling ability has become a test of whether the foreground business can be quickly supported within the enterprise. an important link to achieve enterprise transformation. Behind these capabilities, the importance of CCTV is self-evident.

Therefore, "bystanders" officially entered the game in terms of action.

Tencent's "930s change", JD.com 's mid-Taiwan strategy, Meituan's full access to data, the byte-beating "live broadcast", and Baidu's All in AI strategy all keep heating up the concept of Zhongtai and the popularity of the whole industry.

Second, what on earth is the data center?

Professor Qilan Science and Technology has been in the "data Center Series (1): does your enterprise really need a" data Center "? "it is proposed in the article:

Data center, it is not only any tool that we usually mention, nor is it a method for enterprises to work together, but also can not be regarded as a simple organizational structure.

"the data platform, including platforms, tools, data, organizations, processes, specifications, etc., are all related to how enterprise data assets are used. Enterprises belong to different industries, different business strategies, so the data scenarios are also very different. Coupled with the uneven ability of enterprise personnel to use data, the data center of each enterprise is unique, which can not be solved by purchasing a so-called data center tool. Of course, the right tools can reduce the difficulty of enterprise application data, which emphasizes "appropriate" rather than "advanced". "

In the view of Qilan, the data center is a strategic choice and organizational form, which solves the problems of data isolated island, chaotic data maintenance and low data value utilization faced by large enterprises through stylish product support and implementation methodology. according to the enterprise's unique business and architecture, build a set of mechanisms that continuously turn data into assets and serve the business, and make enterprise data use sustainably. Make the data visible, understandable, available, and operational.

Its emergence is based on the following two major premises:

1) Rich data dimensions

Take Alibaba as an example, TCIF & IDMAPPING, Taobao Consumer Information Factory and user identification have opened up all relevant business domains of Ali Group and established thousands of tags to depict user portraits. For example: your real gender, shopping gender, music style preference is "RenewB", your online shopping behavior is characterized by "love wool or deep pockets", and so on. Without these user data dimensions, the establishment of tags cannot be large and comprehensive, and the accuracy of user portraits cannot be improved.

2) multiple big data scenes.

Similarly, data services support the scenarios of Alimama, Taobao, Tmall, Alipay and other business sectors, with hundreds of millions of calls every day. Through business effect feedback, and then constantly optimize and adjust the data and model. Now many enterprises want to build a data center, but find that there is no actual data application scenario, which can not be cut into.

Third, is the digital platform the data center of Qilan?

As mentioned above, the data center is a unique strategic choice and organizational form for each enterprise, and it is impossible for such a product to exist in the market.

Qilan CEO Fengjian in the face of an interview with reporters said: "in my opinion, all the people who say that sales data in Taiwan products, are bluffing." My definition of the data center is that the data center is absolutely unreplicable; the data center is a set of mechanisms for enterprise management and operation, and a sustainable mechanism for making data available. Enterprises need a set of their own data asset management system and framework, but it is impossible to have a common data platform framework that is applicable to all enterprises and organizations. "

Therefore, Qilan's digital platform is only an one-stop data application infrastructure, and it is an indispensable set of tools in the process of helping users build their own data center. Through the digital platform, enterprises can get through the data integration that their business has precipitated for many years. At the same time, through the development platform, they can help the development students within the enterprise to process the data quickly, manage the data into a system and logically, and develop more tags that can be used by the business, and provide more ammunition to the upper layer.

But only through the digital platform, it is difficult for enterprises to quickly build a complete data platform. In this process, customers need to sort out the whole process of their own business and data, and at the same time, they also need to integrate the Taiwan construction methodology that has been deposited for many years into every detail of helping customers to build data center together. Only with the combination of scientific tools and advanced methodology can the ultimate goal be achieved.

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