Shulou(Shulou.com)06/03 Report--

The effect of email marketing has always been very good, and it has been used by many people. Today, one meter software will share some of the more classic email marketing skills and experience.

The important factors that affect the opening rate and click rate of e-mail include: opening time, title and sender name, frequency of sending e-mail, design of e-mail content, etc.

1, message title and sender name

The top three factors that influence the recipient's choice of whether to open and read the email include the sender's name and title bar. Therefore, it takes more time to study when filling in the sender's name and title.

The sender's name should be concise and clear, showing your company's name, brand, etc., so that the recipient can recognize the name you remember, so that your email will not be treated as spam before it is opened.

2, how often the mail is sent

One meter software summarizes the suggestions of a number of e-mail marketing experts and ESP service providers, combined with exceptions that may occur at any time, and summarizes the general guidelines for sending frequency. The correct transmission frequency should follow:

(1) user preference: do you provide the option of sending frequency when users subscribe? if not, try to add this item in the email for users to choose or let them fill in the questionnaire to save survey time.

(2) user segmentation: if users indicate how long they want to receive emails, they can be grouped according to frequency. More importantly, the frequency of promotion activities is determined according to the frequency chosen by the user. Send different messages to users with different transmission frequencies on the basis of the original activities. This information is more targeted. And the users accumulated by this method are of high quality. If you send it to all users at the same frequency, the result is that you will lose most of your users. In short, we need to spend more energy on analyzing user behavior, because your user behavior is "telling" how you should send it.

(3) send flexibly: if major news events occur temporarily, or special offers for recent promotional activities. These instant messages need to be immediately known to subscribers, especially if active users want more information about products and services, so it is not necessary to send them according to the existing delivery schedule. So if done properly, sending e-mail as needed is the general rule of sending mail.

3. Email template design

The one meter software recommends that you separate the picture and text when designing the content of your email. This allows the recipient to know about the contents of the email and rest assured to download the picture. Otherwise, the recipient is likely to delete the email without downloading the picture.

Personalize the content of your email

The network enables companies to personalize the content of emails sent by customers according to their past purchases or cooperation. At the same time, customers are also more willing to accept personalized information.

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