Shulou(Shulou.com)06/02 Report--

This article mainly introduces at the same time to do a number of Baidu snapshot SEO optimization ranking example analysis, has a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, the following let Xiaobian take you to understand.

Keyword one: included in the website

The first problem I encountered was how to make the website be included quickly.

As a matter of fact, I have personally operated it before, and a website can be included in almost one or two days. But to let the mainstream search engines can be included quickly, and more than one website, or will encounter, first choose which search engine to do URL submission, and a person to submit multiple sites at the same time will affect the inclusion and other issues. I struggled for a moment, because a website I did before was the first choice of 360 platform, the time is about 2015.

At that time, it was relatively fast to be included on 360, and when the amount of information on the website increased, the exposure of the website increased, and other search engines also included it very quickly. But after such a long time, the corresponding search engine is also upgrading and changing. So this time, I have a try, first choose Baidu as the entrance. I submitted the finished websites in succession, and to my surprise, within a week, all the websites were basically included. The webmaster tool can also see the exposure data in the background.

Later, I submitted these websites in 360and SOGO, respectively. As a result, 360and SOGO did not include my website for a long time. What on earth is the reason for this? in terms of qualifications, everyone will think that it should not be, like 360and sogo should be included relatively easy.

Finally, my personal conclusion is that it is not what you think. For now, 360and sogo focus on the PC end and the mobile end, and insist on joint cooperation, becoming the biggest competitor of Baidu in the Chinese market, so Baidu has lowered the threshold for inclusion in order to seize more users, and Baidu URL submission has basically become the only and most direct channel for new web sites.

Secondly, the threshold for inclusion has been so low that the information quality of the entire platform is not high, so now it has raised the threshold for inclusion, and it is easy to understand if you have operated the tools of sogo, which can be seen from the design of the website security monitoring system. 360 in the inclusion of submitted sites, the first to the site security monitoring score, very theoretical to check all aspects of the site, it is conceivable that many new websites must not be passed.

And now 360and sogo still prefer to go to the major Internet platforms and Baidu to capture included information. At present, due to the increasing exposure and ranking of these websites in Baidu, these two major search engines are also inexplicably included in my website.

How to make your website have a ranking advantage as soon as it is included?

In fact, this problem is that all webmasters should pay attention to. In fact, I did not do a good job in the aspect at the beginning, so through the summary of experience in the process of operation, I still remind you in advance. With regard to this problem, you should do the following:

1. Keep the structure (and map) of the site clear and simple to ensure that all pages within the site can be crawled as easily as possible.

2. The content of the website is relatively substantial and high quality.

3. By analyzing the keyword settings of similar sites with good inclusion and considering the special needs and purposeful keywords, set keywords and page descriptions on the home page of the website and other pages that want to be exposed. Key words should not be too many, choose to be separated by English commas.

4. The theme of the website is distinct, and the content of the website should be clear with the theme of the website. For example, if the maintenance of Chongqing Mei is your website theme, then your content should overlap with this theme.

Keyword number two: snapshot

What is a snapshot?

Every search engine has the concept of snapshot. In terms of definition and purpose, snapshot is a search engine record generated by the moment the search engine grabs a page, similar to taking a picture of the page and putting it on the search engine server to generate a record, related to the corresponding keyword, and as a temporary replacement page when your site cannot be connected. The page content of our website is updated and dynamic at any time, and the snapshot is static like the placement of photos, so make sure that the snapshot is more on the dynamic rhythm of the site. The search engine will irregularly crawl your website to update the snapshot page corresponding to the keyword.

Then when the search engine generates a snapshot, it will also generate some other content.

When a website page is included by the search engine, a snapshot of the page will be generated, and the search record of the search engine is based on keywords, and a website page can set multiple keywords, then similarly, in the search engine, keywords and snapshot records are also many-to-one. When multiple keywords are associated with a snapshot, the snapshot record can be found by searching all these keywords. A complete snapshot record should include: title (), page description (de ion), snapshot page, page keyword setting (keywords), page URL, server IP, ranking of each keyword (more parameters can be calculated, or the secondary table may record the parameter score of each keyword of the snapshot).

Key words: SEO optimization method

The website is all included, but the rankings are all 3-7 pages, it is impossible to get the business through the snapshot, unless the website ranks in the top 5, so I face a great challenge to optimize the ranking of the website. The following is a description of the optimization operations I have done along the way.

1. Keyword optimization:

I have looked up some information and understand that website ranking is for keywords. At the beginning, I only focused on the home page of the website to optimize, which is also the choice of most people, because the home page is the entrance to the website. The keyword setting for the home page is only set by feeling according to business needs, and has not referred to various optimization tools and other good competitors. For

To make the scope of business a little wider, but also taking into account the possible temperament of various groups of people to search, so I set more keywords. Such a result is that after the site is included, a variety of related keywords can be found on my site, but a more serious problem is that none of the keywords rank high, all in the 50th or so. In this way, the display of the website is up, but the number of clicks is impossible, which actually doesn't make much sense. What I need is the number of clicks. All of a sudden, I realized what the problem was. Too many keywords can not, I must choose some more practical keywords to leave, delete too many keywords, I checked the relevant information, the above mentioned keyword selection of less than 5, the number of words in 200 characters (about 100 Chinese characters) is the best.

So I kept the keywords that usually show a high number of keywords. (because Baidu search separates PC from mobile, there are also differences in keywords between PC and mobile. Here, PC keywords and mobile keywords should be taken into account when choosing. (at first, I didn't know if this was the right way. Anyway, I accepted it and did it, but it didn't achieve the result I wanted.

The next day, I opened the Baidu webmaster tool and found that the site did not even show a quantity, and then I checked site again and there was no snapshot. This made me a little nervous for a moment, so we had other ways. I could only modify the description of the site together, optimize the content of the site, and constantly update the content of the site. After a few days, the site was included again, and the display of newly set keywords also increased gradually, and the ranking gradually rose.

In the process of optimization, I used two tools: Baidu webmaster tool, because I used Baidu submission (if you use other search engines to submit, you should use the webmaster tool of the corresponding engine). Always pay attention to the display and ranking of keywords on a website. Webmaster's SEO comprehensive query tool, through this tool can query the site in the major search engines included, site keywords, keyword ranking trend, keyword index, the weight of each platform, and so on. Through the keyword index and the daily search volume of related words, it can be used as a good basis for keyword optimization.

The experience I have gained from keyword optimization is that the legitimacy of website content or the optimization ranking of many websites have a certain impact. In how many changes to the keywords of the website, especially the newly included website. Baidu may consider re-examining the site and building a new thesaurus. So once the website is included, try to avoid making too big changes to the keywords, it is best to add and change the plan, and do not move the keywords that show more, need more to yourself, and rank higher. According to the need, you can add and change the relatively useless keywords appropriately. Therefore, it is very necessary to make a good keyword planning from the very beginning.

2. Do website traffic:

I believe everyone can understand that if a site in the search engine under a keyword traffic is very high, then the site in the keyword ranking is of great help. Indeed, for me, who just made the optimization, the idea is so simple. In order to catch up with the ranking of the website as soon as possible, I have also used tricks. Is to pay people to do search clicks outside.

At the beginning, I was quite excited to click on it, because indeed I saw a qualitative leap in the ranking of the website the next day. But on the third day, I was no longer excited, but lost. Feel that the website is suddenly blocked, the previous ranking of the top keywords has plummeted, and even some keywords have been lost, the display volume is instantly low. The website has been greatly reduced. There is no way, I can only honestly come back to do the optimization.

This lesson gave me a valuable experience. In fact, Baidu pays close attention to the newly included websites, and pays close attention to your every move almost all the time, because from the daily data captured by the webmaster backstage, you can see that Baidu has a high crawling frequency for the newly included websites. especially when the number of website updates is also increasing. So such close attention is easy to find your cheating behavior, Baidu for a keyword ranking what situation, in the ranking can have how much display volume, in the display volume can roughly bring how much traffic is in mind. Once it feels that these data are abnormal, then your site will face the right to decline. So no matter what measures you take, make sure that your display and clicks change in proportion to the trend, and that the rising index is within a safe range.

3. Increase the number of website entries:

If you analyze the top competitors in the rankings, you can see that the volume of their websites is very large. So the number of entries, the site ranking and search weight will have an impact. I have analyzed my competitors, and their records are hundreds of thousands. Included in the increase, will increase the amount of display of the site, will increase the keyword library of the entire site, but also improve the safety factor of your site traffic growth. More importantly, it can make your site have more opportunities to be crawled by search engines and be aware of the dynamics and updates of your site at any time. Improve the effect of content update optimization.

4. Update the website content:

Just like me, once the right of the website is lowered and there is no channel outside the chain, obediently updating the website has become the only way to optimize the structure of the website, to rationalize the structural adjustment of the website, to make the main push page of the website more refined and richer in content. and constantly add website soft text or other sub-page content. Let Baidu feel that there is content to find, let spiders feel that there is fresh blood to suck, for the site to improve the overall ranking or return to the ranking is of great help, but also the main way to maintain ranking promotion and stability. I insist on updating the website every day, do a good job of updating and optimizing other sub-pages that need to be included, and gradually make the ranking of the site return to normal, and the number of sites included has gradually increased.

My summary here is that search engines perceive the freshness of included pages through the size of positive pages, the total number of page connections, the size of linked pages, the total amount and intensity of topic vocabulary, and so on.

5. Website content release:

Its role is also the same as mentioned in the fourth point above, to ensure the freshness of the website, increase the amount of website inclusion and exposure. It is the best way to optimize the site and publish high-quality soft articles. If a good soft article can be shared and forwarded, it will bring a leap in the quality of website exposure. If a website has a large amount of exposure in the entire domain, then its search weight will also be a qualitative change. However, the release of website content should also be cautious, and the release of website content should focus on the theme of the website.

Due to the large number of websites and the heavy workload of optimization, I handed over the content release of several of these sites to other colleagues. After all, I thought the same at the beginning. As long as there is content release, it is good as long as the content can bring traffic. Other problems will not be big. As a result, colleagues posted a lot of gossip news and so on to the website, so that the number of entries in the site increased, but the overall ranking of the site declined, and even lost the previously high number of keywords.

The reason is that the theme of the whole site is not clear enough because of the content we published. maybe search engines like websites with distinct themes, which should be, and no one likes a messy hodgepodge. Therefore, in terms of content updates, it is important to keep the theme of the site clear.

6. Website crawling frequency:

Baidu spider has a periodic crawling mechanism for the included website itself, but it also has the function of automatically adjusting the crawling frequency of a website. for websites with high content update rate, the crawling cycle of Baidu will be shortened, that is, the crawling frequency will be increased, but for websites with poor access speed, it will automatically adjust the crawling frequency of each crawl. These data can be seen through the Baidu webmaster tool. For new websites, in the process of SEO optimization, high-frequency website updates cannot be avoided, and it is beneficial to appropriately increase crawl frequency and crawl frequency. Although it will lead to a large number of website rankings, the response is relatively timely, and we can also make timely adjustments.

I have also learned about some other optimization methods, such as doing friendship exchange to increase website exposure, doing external links in other high-exposure platforms, and soft text promotion, although these methods seem to be ideal, and the results are really good if they can be done. But now this domain situation, soft text advertising is very difficult to implant, friendship can not find an object, outside the chain does not spend money no one is willing to do for you, but has become not a feasible way. Correspondingly, if you can upgrade your website to user registration and increase the function of user interaction, I think the effect may be good. If someone on your website publishes something new and forwards and shares something valuable on the site, I believe it is not difficult to do the ranking of the website. I also encourage friends who do the website to be eager to do the exchange of friendship.

Keywords: factors that affect search rankings

Through my own experience and research during this period of time, I summed up the following factors that affect the search ranking for reference:

1. Website theme clearness and keyword intensity: this is a prerequisite for the initial ranking of the website; this requires that the semantics of the keyword library of the whole site are relatively close.

2. Website quality: also as a prerequisite for the initial ranking of websites, website quality is reflected in the legitimacy of website content, the clarity of website structure, the connectivity rate of website links, the difficulty of website crawling, and so on. From the items tested by the 360 website scoring system, we can analyze the factors that affect the quality of the website.

3. Website freshness: the ranking of websites that constantly update and publish website content is relatively stable, and it is also a way to improve the overall ranking and collection of websites.

4. Website inclusion: affect the search weight of the website and the overall exposure of the website.

5. Website exposure: this refers to the exposure of the website in the entire domain, which makes the website crawl to the website on other platforms and increase the search weight and ranking of the website.

6. Website display rate: that is, the amount of index the website is indexed by keywords in the search engine, which should be proportional to the amount of motor.

7. Website clicks: refers to the number of times a website is searched and clicked, which should be in direct proportion to the display volume, and most directly affect the promotion and reduction of rankings.

8. Click bounce rate: it means that the searcher clicks on your website but immediately quits and continues to click on the next website. this time interval does not meet the valid standard as a pop-up. Websites with high bounce rates will be ranked lower.

Thank you for reading this article carefully. I hope the article "sample Analysis of optimizing SEO rankings of Baidu Snapshots of multiple websites at the same time" shared by the editor is helpful to everyone. At the same time, I also hope that you can support us and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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