Shulou(Shulou.com)06/02 Report--

This article mainly introduces "what are the methods of website structure optimization". In daily operation, I believe that many people have doubts about the methods of website structure optimization. The editor consulted all kinds of materials and sorted out simple and easy-to-use operation methods. I hope it will be helpful for you to answer the doubts about "what are the methods of website structure optimization?" Next, please follow the editor to study!

From the perspective of SEO, website structure optimization is to achieve the purpose of being more conducive to SEO, which can be reflected in the following aspects:

The first point: user experience.

I think this is the focus of SEO, because if a site with a poor user experience, the search engine will not think that you are a good site, the search engine ranking algorithm has a large degree to consider the user experience. So we build a website so that users can visit our website so that they can know exactly where they are and where they are going next. It is very convenient to click on the link to get the information they want. If you enter a website, the internal chaos of the site, there is no clear navigation, there is no information anchor text like you see, you will not hesitate to close the site, to find another site.

The second point: the number of records.

The purpose of our website structure optimization is to benefit SEO,SEO the most basic premise is that your site is included, if a good site structure, search engine spiders are also easy to crawl to your site inside the page to include your site, like my tuihongbao.cn site structure is very clear, although the number of entries is not very large.

The third point: the distribution of website weight.

Which content of the website you most want to show to users, and which content is relatively secondary, then when planning the structure of the website, it is necessary to distribute the weight of the website, and the website with high weight will naturally rank higher. Only in this way can we highlight our main business.

The fourth point: anchor text.

To say that the anchor text outside the site can not be controlled by itself, then inside the station, the anchor text webmaster can be controlled. Why to achieve the goal of anchor text clarity, because anchor text is a very important part of search engine rankings.

The above four points are what we want to achieve in optimizing the structure of the website. It will be easy to do after the goal is clear, and then we will optimize it in accordance with this purpose. Some people may see this and think I'm done, NO! If I just share the purpose without details, I think someone might hit me. Forget it. I'll just keep going.

First of all, the design of the website should be friendly to search engines and avoid spider traps. Only to avoid spider traps and be friendly to search engines, this is half the success.

1. Website code.

Do not use code such as flash and so on as much as possible on the site, because spiders generally do not crawl these sites, especially a new site.

2. Various jumps.

If your website is to do 301 redirect, the search engine still recommends it, because some websites always have to jump to the domain name for one reason or another, such as the domain name record is cancelled. For example, a good domain name has already been registered in the early stage of the website, and you will have the money to buy a good domain name after development and making money later. The best example is JD.com, who jumped from 360buy.com to jd.com. It is also possible to jump from tuihongbao.cn to tuifuli.net at the back of my "push red packet group navigation" website. So which jumps will search engines resent? Like 302jump, jump, flash jump, mete Refresh jump, etc., in short, remember that unless you have to, do not use a jump other than 301 jump.

3. Frame structure.

In fact, seriously, I don't know what a frame structure is. In short, if you don't know, then you have avoided this problem. Anyone who has seen the SEO actual combat password of Zenghui knows that this frame structure is that HTML calls other HTML, which does not contain text information, which will confuse the spider, and it can not judge what the site is, do you think the spider will crawl and include your website?

4. Dynamic URL.

With the current search engine technology, there is no problem to crawl dynamic web pages. But the dynamic URL produces a lot of "?" = "-" & "and other symbols URL, or unfavorable search spiders crawling, so to static URL, for every webmaster is good. Detailed methods are searched a lot on the Internet.

There are several kinds of unusual ones, so I won't repeat them one by one. Unusual traps are rarely encountered.

Secondly, I would like to talk about the website structure optimization can start from which points, all personal opinions, if not in place, but also hope that the network god gently spray, after all, I am not an old driver.

1. Link structure.

Link structure can be divided into two types: flat structure and tree structure. Flat means that all files are placed in the root directory, and all files like http://www.a5.net/forum-266-1.html are in a more directory. Many people think that this kind of physical link is good for search engines to crawl. There is no denying that this kind of link is good for spiders to crawl, but if a slightly larger website puts all the files in the root directory, it will cause a "disaster" and the site cannot be managed at all. The tree structure is that there is a column at the bottom of a website, which contains many small columns, and under the small column is the article. There are many article pages in this wxhbq folder like this http://tuihongbao.cn/wxhbq/list-1.html. Here to explain whether the spider is easy to include or not, depends on what kind of link structure the page is in, a few clicks from the home page to reach, rather than the directory level. So we do not have to worry about the problem that it is not easy to be included as long as the link structure of the website is reasonable and can be reached once or twice through the home page.

2. Clear navigation.

A clear navigation will greatly enhance the user's experience, and search engines also prefer it. The role of a clear navigation is also mentioned at the beginning of the article, so I won't say any more. Let me just say which points are more beneficial to SEO. Navigation as simple as possible with HTML navigation, do not consider anything else; click distance flattening, directory structure flattening effect is not very big; navigation anchor text should contain keywords; recommended to use breadcrumb navigation (this can refer to my "tuihongbao.cn"); avoid footer accumulation of keyword links. Okay, that's it. You should be very clear about the reason. If you don't understand, you can ask me.

3 、 Robots .

The robots file was also mentioned in the article "how novice webmasters build their own website quickly" published on a5 webmaster the day before yesterday. This file is a plain text file that tells spiders not to crawl certain content of the site. Put it in the root directory of the website, named after robots.txt. Today's mainstream search engines support this file protocol. Taobao like Wechat is forbidden to be crawled by any search engine, so write "Disallow:/" in the robots file. If your website, such as the background, some files that do not need to let the user know, can be written in.

4 、 Nofollow .

If you exchange links with others, and the other person writes nofollow to your link rel attribute, then the weight of his website will not be passed to your site. To put it bluntly, it is to tell the spider that this link does not allow the spider to crawl and does not transfer weight. For Baidu, if a link added nofollow, Baidu will directly ignore the link, neither transfer weight, nor waste weight.

5. URL design.

The design of URL should be clear and easy to remember and should be considered from the following aspects. The shorter the ① URL, the better. The short URL looks beautiful and easy, and users like to click. The pages with as few ② directory levels as possible and fewer directory levels are conducive to the user experience, and Baidu also likes it very much. ③ file names as relevant as possible, lowercase letters, such as tuihongbao.cn this site under the WeChat red packet group column file name is wxhbq. ④ uses a hyphen "-" if the directory name or file name out of the word, it is generally recommended to use a dash "-" separation, other do not use.

6. Do not copy the content.

Friends who do websites all know that search engines like original articles, but some webmasters will use some article collection software in order to rank, and the consequence of doing so is to be punished by spiders. In addition, there are some webmaster sites that do not have much content, in order to make the site look rich, they continue to copy the same article on the site, which leads to an article pointing to different URL. Another point is that others copy your original content. From the search engine's point of view, an article whose weight is high is original, which will lead to some large websites with high weights bullying small websites, which are painstakingly written by small websites. He immediately copied it and published it. If other websites copy your original articles, so that your original content can not be ranked, you can try to contact their webmaster to negotiate with your copyright or link.

7. Site map.

Sitemap and sitemap, the first S capitalization usually refers to the map, and the lowercase s refers to the HTML map. The method of production can be found on the Internet, and after it is made, it is necessary to inform the search engine to crawl it. Now the mainstream search engines have webmaster tools, which can be submitted in the webmaster tool. After the site map of my "WeChat red packet Group Promotion" website is done, it is submitted in the webmaster tool, although it is not included a lot, but it is really convenient for spiders to climb. This is because it is not very useful for small websites to submit site maps.

At this point, the study on "what are the methods of website structure optimization" is over. I hope to be able to solve everyone's doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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