Shulou(Shulou.com)06/02 Report--

This article introduces the relevant knowledge of "how to solve the problem that how to promote SEM has no effect". In the operation of actual cases, many people will encounter such a dilemma, so let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

First, the keyword is poor.

In fact, this problem is very difficult to achieve absolute advantage, because we all know that keywords are effective or users pay attention to and transform very few keywords, most of the needs of users will not be directly transformed, and some searches are long-tailed words. some main keywords will also be transformed, because the needs of users are a dynamic situation! Each of our enterprises can not absolutely grasp the needs of users and submit 100% absolutely correct keywords!

[solution]

1) search word report to find users' search demand words (find value words + negative words to be accurate)

2), consultation data (this is important so that you can see the user's concerns)

3), mining opponent data (this is very powerful, someone has done it before, directly get all the data of the opponent)

4), SEO data combined with keyword monitoring analysis and adjustment.

Second, the consultation is not good

The consultation is not good, this problem is also big! In addition to account problems, keyword problems, page problems, customer service tools and human problems, let's analyze them with a set of formulas. I hope this self-created formula is valuable to everyone!

Formula 1: good account + page difference = poor consultation

Formula 2: good account + good page + poor customer service = poor consultation

Formula 3: account number + good page + good customer service = good consultation

We can see this reason at a glance through the formula! Right?!

[solution]

1) first of all, the establishment of an account must be based on a reasonable standard of health (this official interpretation)

2), the second is to design and package the page (remember the color and content pictures of the page and the speed of opening)

3). There must be relevant customer service tools for docking consultation (different industries choose different consulting tools)

4) for customer service personnel training, improve consulting skills and answer terminology and skills as well as assessment

5), comprehensive set keyword page opponent and other data comprehensive adjustment and optimization consultation poor problem.

Third, high bounce rate

Most of the high bounce rate is on our website. First of all, we need to know how to count the bounce rate data. What is the page with high bounce rate? Then do analysis, and then do optimization and adjustment operations, do not blindly change the whole station or directly change the page and content, so that sometimes it will be counterproductive.

[solution]

1) query the pages with high bounce rate through Baidu statistics and do statistics.

2) see what the page corresponding to a keyword of our opponent looks like, and do more analysis

3) do a good AB test, make a comparison between two pages, and consult the launch with high bounce rate and low bounce rate

4), the page content adjustment and the website color must be matched well with the keyword demand (key point)

5. What is the speed of opening the page? It is recommended to buy a secure and stable server to solve this problem.

Fourth, malicious clicks are serious.

Malicious clicks have not reached 100% elimination, because there is a history of competition that must be hacked! There are many ways to source malicious clicks, such as allied websites, competitors (this is too many), or our potential customers. So what can solve this problem? It must be a big headache for everyone.

[solution]

1). Select accurate and effective keywords and set a budget to control the waste caused by evil points.

2) it is necessary to do IP exclusion through Shopping Shield and Baidu statistics as well as CNZZ and other tools.

3), negative keywords and creative writing work hard, and the purpose of negative keywords is to make accurate traffic

4), in addition to collecting evidence and complaints, you can also attack yourself (attack this is technically feasible but not recommended).

Fifth, the conversion rate is very low.

This problem is large and complex, because the content involved can be said to have dozens of reasons, such as poor page, poor account, poor SEMer ability, intensified competition, opponent adjustment, malicious clicks, keyword selection, unprofessional customer service, lack of attention by enterprises, and so on! It is an important reason to affect the conversion rate! So how should we deal with these problems?

[solution]

1) the enterprise must pay attention to it, and the marketer must learn to negotiate with the boss, but first of all, the self-ability should be strong.

2) thorough analysis of the whole industry, the price budget of the industry and the grasp of the conversion of click data

3) with the adjustment of Baidu advertising space, it is inevitable for competition to intensify, which makes higher requirements for our personnel.

4) do a good job in preventing malicious clicks, controlling monitoring data and adjusting the reasons for data analysis.

5) reasonable keywords on the page, healthy account structure, more customer service training and professional transformation technology sharing.

6. There are many other solutions and strategies. 10000 words are omitted here.

The content of "how to solve the problem that no matter how to promote SEM has no effect" is introduced here. Thank you for your reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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