Shulou(Shulou.com)06/02 Report--

This article mainly shows you "why to improve the content quality of the website". The content is simple and clear, hoping to help you solve your doubts. Let the editor lead you to study and learn the article "Why to improve the content quality of the website".

(I)

There is no doubt that getting information is one of the most common things we do on the Internet. By reading articles, watching videos, listening to music, listening to audio, looking at pictures, etc., we get the information we want to know. At the same time, through this information, we will also have a certain impact on other behaviors in life, such as shopping, tourism, financial management, learning and so on. It is no exaggeration to say that among Internet users, there may be those who do not play online games, those who do not have to shop online, and those who do not need chat software, but those who have not seen news, TV dramas, movies and gossip should not exist, right? Articles, videos, music and pictures are all content. Consumption of content is an important purpose for people to use the Internet.

One of the important characteristics of content consumption is that it takes time. To put it another way: sticky. If an Internet product has a lot of high-quality content, it is conceivable that users may soak on it for a long time. What will be the result of this? That is, users do not have time to use other products or access other services. With the growth and decline of each other, the probability of product success will of course be greater. On the other hand, once users are glued to a product and are used to using the product, they will get used to using the other features added to the product (think Wechat). Naturally, it will be relatively easy to make money from users. In a way, products without content often mean poor stickiness, and poor stickiness often means poor ability to make money.

Therefore, increasing the stickiness of the product is one of the reasons why the content is valued. But this point has been recognized by major companies in the PC Internet era, and it is not enough to make BAT-level bosses say that "content is king" again.

(2)

The change is the emergence of the mobile Internet.

The Internet has entered the era of mobile Internet since Don Jobs Joe got out of iphone. Of course, the impact of iphone on the Internet is not great, if we can only use it to access the PC Internet. APP, this thing is the big killer. Why do you say that? If the PC Internet era is characterized by openness, the mobile Internet era is characterized by closure. And this closure begins with the product form of APP. In the PC Internet era, we can easily jump from one site to another through a connection. But in the mobile Internet era, it's hard to jump from one APP to another APP, especially if you don't have another one installed. Therefore, when everyone uses APP on their mobile phones, the transmission of information becomes more difficult.

In the PC Internet era, people have formed the good habit of searching. Baidu and google will screen the information they need. If you have a message to convey to users, whether through competitive ranking or SEO, there are always channels to reach users at a lower level. In the era of mobile Internet, until now, there is no tool like search engine that can let us find the content in APP. For ordinary users, everyone has their own commonly used APP, and the number will not be too large. It can be said that if your message can not be conveyed to his usual APP, you may lose the opportunity to send a message to the other person.

If we want to penetrate the closeness of this APP, there are generally several options:

1. Advertise on several giants APP, the cost can be imagined.

2. Expand your popularity through traditional offline advertising.

3. Convey one's own message through word-of-mouth.

It can be seen that if you bring traffic to your products and expand your influence through the first two, the flow cost is obviously too high for non-rich second-generation or large families to afford. The third kind also becomes the choice of the general company.

Because of the closeness of APP, in the era of mobile Internet, the transmission of information no longer depends on search, but on social communication, that is, the "forwarding" action between users. I found a good thing and forwarded it to moments or groups, which is the most common scene. Most of the things we pass on are articles, videos, pictures, audio and so on. If a product has some high-quality content, some of the users who were first discovered will share it unwillingly. Through human-to-human transmission, these high-quality content will also bring maximum publicity to the product. Therefore, many companies, even tool companies, at first, in order to promote their products, always hope that the publicity department can come up with some 100000 + content to quickly expand the market. And some slightly large-scale products, hope to be able to do their own content to continuously produce high-quality content, on the one hand, in order to spread, on the other hand, also hope to increase more user stickiness.

If we say that the PC Internet era can also deceive search engines through keyword optimization of inferior content, in the mobile Internet era, there must be really high-quality content. It can be said that, due to the changes of the mobile Internet, various products have a growing demand for high-quality content. However, it is not only the product side that has changed, but also the client side.

(III)

With the development of economy, people have been talking about the upgrading of consumption. What is consumption upgrading? That is to say, those products that were only of low quality in the past can no longer meet the needs of current users, and businesses need to provide more high-quality products. In fact, the same is true in the field of content. With the continuous development of the Internet, the mode of content produced by a small number of people or experts in the past has changed to content generated by music users. The advantage of user-generated content is that it is generated by a large amount of content, but the downside is that it is more and more difficult to find high-quality content. It takes more and more time to find suitable content on the Internet through search or other means. from a cost-benefit point of view, the input-output ratio is getting lower and lower. In this case, users increasingly want to have more professional, high-quality content to be provided, even if the payment is acceptable. Users' demand for high-quality content, combined with users' demand for easy access to content, also requires content providers to upgrade their content.

Users need high-quality content, products also need high-quality content, content upgrading Brooks no delay, it is not difficult to understand that the content will be put back to a more important position. In this case, what if high-quality content can be realized directly? Does the importance of content need to be re-examined?

(4)

In the case that the mobile Internet has not been developed and mobile payment is not so convenient now, all kinds of content often floats in every corner of the Internet as a free meal. Even if the content provider wants to cash in, they don't know how to collect money from netizens. Bank transfer and online transfer are too difficult no matter how you look at it. Therefore, free content, whether Internet bigwigs or younger brothers, can be used for their own use, and then earn a lot of money or live a carefree life. However, the development of mobile Internet has brought about a new change: mobile payment. Click your finger a few times and pay for it. What does this change mean for content providers? It means that you can easily charge fans or followers who used to gather for free content (providing better content, of course). For example, in the past, writing a series of good articles can only assemble a book and call on fans to buy it to form cash, but now it can be purchased directly by fans. Eliminate the lengthy intermediate links, make small profits and quick turnover, and be satisfied with each other.

With the introduction of content realization products such as get, sub-answer, small secret circle and so on, the imaginative space of content realization is getting bigger and bigger. On the one hand, does this mean the emergence of a new, high-consumption product form? If so, it is normal for big companies to pay attention to this area. On the other hand, if the content can be easily realized, as a content provider, there will be no reason to release the high-quality content for free. If Baidu, Jinri Toutiao, Tencent and other large companies that need high-quality content to support their traffic business do not find a win-win cooperation with content providers, it may be difficult to find high-quality content.

The above is all the content of the article "Why to improve the content quality of the website". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.