Shulou(Shulou.com)05/31 Report--

Audio commentary

Hello, everyone. The meeting will answer your questions. Is Hua Xiao Pig Taxi a formal platform? is Hua Xiao Pig Taxi a regular platform? many people do not know this. Now let's take a look at it!

Answer:

1. Huazhu Taxi is an independent taxi brand launched by Didi, which is committed to building affordable travel, which is much cheaper than Didi. Huaxiaozhu Taxi was developed by Beijing Hongyibo Technology Co., Ltd. trial operation began in March 2020 in Zunyi, Guizhou and Linyi, Shandong. Taking a taxi with Hua advocates going back to nature, providing passengers with more affordable, safe and convenient travel services, and providing drivers with one more service choice.

2. The original intention of taking a taxi with a pig

3. When shaping the overall brand image of Hua Xiao Pig, as Sun Shu said, if you want to become an innovative thing like the taxi-hailing products of young people, you naturally have to pull it out alone; Hua Pig has an independent App, and its logo is the main tone of pink and purple, running happily around a four-wheeled pig. At the same time, the pig also has the meaning of saving money in a piggy bank; of course, there are a lot of questions about the change of Hua Pig, which is different from the previous Didi style, such as why the cool pink purple instead of Hua Pig is suitable as a means of travel. In these open days, they also get relevant explanations; logically, just as Volkswagen wants to launch Audi brand and Skoda brand, Ali is doing Tmall and Taobao, which is also cost-effective. Liu Qing said that the need for more diversified ways of travel is the fundamental starting point for the birth of Hua Pig. After deciding to do so, Hua Group set up a young team member, and at the same time, through repeated research, verification, iteration and other means to study what kind of interaction and color young people like, including choosing to turn unique tricks into funny art. He is the spokesman of Hua, because he is loved by many young users. Therefore, in terms of name, color, meaning, concept and spokesman, the clear signal that Hua wants to convey is an interesting, fun and affordable image to create brands that young people prefer and create differentiation.

This is the end of this article. I hope it will be helpful to all of you.

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