Shulou(Shulou.com)06/02 Report--

There is no doubt that Wechat wants to build its own business empire. In the current state, Wechat has basically achieved human-to-human contact with more than 1 billion users.

To learn more about social ecommerce Mini Program, you can search for "E + Intelligent customer acquisition Marketing Mini Program Service provider"

Mini Program will be the next wave, based on Wechat ecology, it will form new people, new scenes, new traffic, new platforms, new services, new transactions.

Everyone has known about Mini Program for a long time, but different people have different reactions to WeChat Mini Programs: one kind of people can't help but get excited and see the traffic dividend, which is a big opportunity; the other is indescribably hesitating and wondering whether they should do it or not.

With the continuous opening of the Mini Program interface, successful cases are also presented in front of the public, now more people see the dividend of Mini Program, the public attitude towards Mini Program has gradually changed from hesitation to expectation.

Relying on the traffic of Wechat, merchants see the possibility of creating their own popular styles, with this idea, everyone flocked to the Mini Program battlefield one after another.

With the continuous influx of businesses, the volume of consumers is also increasing rapidly. The number of social retail users in China was 223 million in 2017 and is expected to increase to 310 million in 2018. Earlier, its data also said that the total e-commerce transaction volume of Wechat Ecology has exceeded one trillion yuan in 2017, which means that the east wind of social ecommerce has come, and the trillion market will restir the industry pattern.

Social ecommerce, giant wars, opportunities for or newcomers?

Among them, social e-commerce users are mainly young groups, accounting for 60% of users under the age of 30, of which users aged 24 and under account for 31.8%.

The younger generation is increasingly becoming a mainstream consumer group, and its shared personality will make it more inclined to the new model of social e-commerce, especially products such as beauty makeup, clothing bags and other products suitable for experiential transmission through social platforms. now it has shown a strong consumer demand. It is in recognition of this that Internet giants have begun to scramble for social ecommerce.

At present, the main modes of social e-commerce in China can be divided into social content e-commerce, social sharing e-commerce and social retail e-commerce. Xiao Hongshu, pinduoduo and gifts can be classified in turn. Due to different models, these social e-commerce seem to develop independently and do not interfere with each other, but in fact, as the investment context behind them becomes clear, the struggle between them is becoming a pilot for the giants to harvest social dividends.

After these Mini Program create user value, they can enjoy the free traffic generated by users through social relationships, as well as the user increment gained through the fission and communication of Wechat users.

The key to catching dividends lies in social fission.

Today, Tencent, Ali, JD.com and other giants are trying to layout social e-commerce, the frequent entry of capital has accelerated the change of the industry, driven by external forces, the camp of social e-commerce is gradually taking shape according to different business models.

Accurate community and Mini Program are bringing new changes to Wechat society. with the successive financing of Mini Program entrepreneurs and the bold entry of big companies, we need to re-understand the Wechat social relationship chain.

WeChat Mini Programs stimulates social fission, and the giant grabs trillions of social e-commerce markets?

However, the outbreak of WeChat Mini Programs may become the largest variable in the industry. At the beginning of the year, NetEase Open course brushed the screen, and the audience who paid for knowledge climbed to new heights. Behind this is the economic effect caused by social fission, and WeChat Mini Programs is likely to magnify this economic effect again in the e-commerce industry.

Three characteristics of social fission

After talking about social e-commerce, let's talk about the three characteristics of social fission.

1. The user social relationship chain is highly dense.

For example, if a city holds a new media conference, and all the participants take pictures and post a circle of friends, basically people doing growth-related work in the entire city's Internet community will know about this event because of its high crowd density.

Therefore, every time you do fission, you need to focus on the population in the attribute set.

2. Nodal KOL effect

Everyone has a social relationship chain, but some people have more potential energy. For example, when doing campus business, looking for the tipping point will try to find the chair and monitor of the student union, because these people bring their own halo and trust endorsement.

In terms of the effect of detonating nodes: 10% of users' sharing can generate 80% of 90% of revenue, while 80% of users retweet does not generate any revenue.

3. The process of "Internet" in different vertical industries is different.

The process of Internet networking in different vertical areas is inconsistent, which is the reason for the revolutionary changes in many markets. If there is a thing that brushes the screen, take it apart and integrate it into your own industry, the possibility of detonation is as high as 99%. The key is how to better integrate with the industry.

Social e-commerce needs to grasp these three characteristics if it wants to fission at the fastest speed in the community. Of course, with the advent of a new era of social e-commerce, if social fission further stimulates the expansion of Mini Program e-commerce users, it will inevitably cause contradictions with product quality control and user experience, which will also be the test of long-term operation.

To learn more about social ecommerce Mini Program, you can search for "E + Intelligent customer acquisition Marketing Mini Program Service provider"

Original: zsyncmall.com/html/xwzx/xydt/189.html

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