Shulou(Shulou.com)05/31 Report--

Hello, everyone. Lin Fei has come to answer the above questions. Beijing one person Information Technology Co., Ltd., Beijing one person Information Technology Co., Ltd., many people do not know, now let's take a look!

1. Du, chairman and CEO, successfully created two well-known brands, "good back" and "easy to remember", which become synonymous with the corresponding categories.

Du was born in the countryside of Xihua County, Henan Province. He has five brothers. Is he old? From primary school to junior high school, his academic performance has been ranked first in his class. In 1992, after graduating from normal school, he taught in the countryside. In July 1994, unwilling to be "lonely", he resigned from an optical shop in Zhengzhou and began to stand at the counter. Two years later, he was assigned to Tianjin to take charge of one party's affairs. There, he used radio for advertising for the first time, making the local business leapt to the top of the company.

3. In 1997, du was employed as a health care product agent by a foreign company, including the "razor belt" produced by Xinxiang Company. The following year, du invested 500000 to set up Tianjin Yipin Company, launched a "back-to-back health belt" to the market, and applied for a patent. In the process of marketing, he boldly adopted the differential communication strategy of "functional brand" and hired the "Young Girls Group" to advertise, which "aroused the enthusiasm of young people" and made "Beibeijia" an instant hit in Tianjin. Sales reached 30 million yuan in that year and more than 450 million yuan in 1998. In 1998, the 25-year-old du became a billionaire and was praised as a "young hero" by the marketing community.

4. Du has long focused on the research of user needs, new technologies, product definition and user experience. He knows more about technology and consumers. He knows how to make complex science and technology serve consumers and how to turn consumers' needs into products. He is the bridge and translator between technology and demand, and E-E-Ben is the crystallization of his five years of painstaking exploration, transforming consumer demand into technology products and subverting the definition of handwritten computers.

Du loves Chinese characters and characters, and it is his dream to popularize "digital characters". He advocates the corporate culture of "love, focus, simplicity and detail", and puts it into practice; he advocates the company concept of "demand as the key, experience as the foundation, brand as the soul", and is committed to being an "excellent product company".

At the end of this article, I hope it will be helpful to you.

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