Shulou(Shulou.com)05/31 Report--

Audio commentary

Hello, everyone. The meeting will answer your questions. The difference between Kuaishou and Douyin, the difference between Kuaishou and Douyin, which many people do not know, now let's take a look at it!

Answer:

1. Core users are different. Tik Tok is dominated by young people from second-tier cities, while the Yatu fast people are dominated by young people from small towns.

2. The concept of product is different. Aauto faster is a community that thinks from the perspective of content producers, emphasizing diversity, popularization, and decentralization. Tik Tok thinks from the perspective of content consumers and achieves the ultimate consumer experience.

3. The distribution of Tik Tok is based on algorithm recommendation, supplemented by hot search, and Aauto Quicker is based on algorithm social relationship recommendation.

4. Advantages and challenges of Aoto Kuaishou and Tik Tok

5. The advantage of Tik Tok lies in its ability to continue to create popular styles through operation; the advantage of Aauto Facter is that it can constantly evolve into online celebrities and maintain the activities of the ugc community; Tik Tok's marketing strategy and future challenges are different from those of Yatu Express. Tik Tok is similar to Weibo and Zhihu. The game is played from top to bottom, that is, first play second-tier young people, and then infiltrate to the bottom to get more users. From this point of view, while attracting more young people from small towns, how to ensure that the content will not be over-generalized, that the old users who pursue beauty will not be lost, and that it will not become the "next Aauto quipper" that Tik Tok needs to consider; on the other hand, automatic acceleration is taking an unusual path. From the bottom up, first occupy the underlying market, and then try to be recognized by the mainstream. Data show that in 2017, 88 per cent of Chinese still have a high school degree or below, and Aauto Quicker has captured this user group and steadily achieved universal popularization. However, with the vulgar label of 2016 and the rise of a new generation of young people in small towns, Aauto faster also needs to start tearing up. In order to try to upgrade the brand, Su Hua began to give interviews, and Aauto faster began to sponsor variety shows, hoping that people with a voice can better understand Aauto faster and its users and gain more recognition from first-and second-tier young people.

This is the end of this article. I hope it will be helpful to all of you.

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