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More and more store merchants have realized the important role that Mini Program plays in the new retail. With the outbreak of demand, there are many service providers on the market, providing customized development services for Mini Program stores. Therefore, merchants are also faced with multiple choices between Mini Program templates and customization. The following Muyu shop will share with you about the template vs customized   store Mini Program how to choose?

The so-called Mini Program template refers to the ready-made template developed by the service provider and used directly after the user buys the template. The biggest advantage of this kind of template mall is that it is cheap, that is, it is ready to use, and store merchants can quickly launch and publish their own Mini Program stores, which is designed to save time and money.

Some services will develop industry Mini Program templates for different industries, while others may have only one or two sets of general templates to choose from, so we often see similar slogans such as "one click to generate Mini Program development and production". This exposes a disadvantage of Mini Program template Mall: it is not personalized customization, repetitive interface, single marketing plug-in and so on, which can not highlight the brand of the store. According to the statistics of an authoritative monitoring organization, within half a year, more than 80% of businesses using templates will basically abandon or stop operating Mini Program.

On the other hand, those who use customized stores Mini Program operate very well, marketing is also a model, in terms of customer diversion and revenue improvement have a very good effect.

Customization, as the name implies, is for specific industry-specific customers to develop personalized stores Mini Program. The service will dock with the customer's specific needs, style and content positioning, and then customize and develop Mini Program to meet the customer's operational needs. Customized development of Mini Program, for store merchants of their own products or brand promotion, undoubtedly has a clearer degree of recognition. At the same time, customized personalized marketing plug-ins can also meet specific marketing scenarios, which is also very helpful for customers to obtain and retain.

As Mini Program customization requires docking requirements and independent customization development, so the development cycle is slightly longer, and the price is relatively high.

Template vs customization, each has its own advantages and disadvantages. However, the fundamental purpose of merchants using store Mini Program is to seamlessly connect online and offline, increase product and brand exposure, accumulate users and enhance store revenue. In this respect, store Mini Program customization is more worthy of choice than the use of templates!

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