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Bounce rate and stay time is also one of the standards of Baidu as a comprehensive data assessment. The optimization of bounce rate and residence time also belongs to the category of in-station optimization. The bounce rate has been explained before and will not be repeated here. In general, the lower the bounce rate of the website, the better. Below Jiangxi SEO Zeng Qingping mainly explains how to optimize the bounce rate and stay time of the website. (note: SEO practical Information Update: www.qingpingseo.com)

1. How to reduce the bounce rate

Reduce the bounce rate, in fact, is to encourage every user to enter the site to continue to browse other pages, and increase the amount of PV is the same reason, the most important thing is to do a good article recommendation. However, the bounce rate is an average, so we should learn to pick out the pages with large traffic and low bounce rate to focus on optimization.

For example, a page has a high UV, which means a lot of traffic comes from this page. But at the same time, the bounce rate of this page is very high, indicating that many people close the page after browsing, but do not continue to browse other pages. Pages like this are obviously "pulling the leg". This kind of page should be sorted out and given priority, and the bounce rate can be reduced by properly adjusting the layout of the page, or recommended by the article. As shown in the figure:

Of course, a page with a high bounce rate is not necessarily a bad page, if a page has a high bounce rate, but stays for a long time, and after the user quits our site, he or she searches for other keywords, then it can also be judged that the user has found a satisfactory answer, and this time allows the page to have a high bounce rate.

For example, a user searches for "how to find Jiangxi SEO Optimization", clicks into Jiangxi SEO Zeng Qingping's website, and closes the page after five minutes of browsing. Then we went to search for "2017 Hot Movie", when Baidu can judge that our website has solved the user's problem of "how to find Jiangxi SEO optimization". Although the bounce rate is 100%, but with all the data, Baidu will still give our website extra points. In addition, the website should be opened fast enough to reduce the high bounce rate caused by the slow opening of web pages.

2. How to improve the stay time

After talking about the bounce rate, we will continue to talk about the length of stay. Stay time is divided into two cases, one is the page stay time, and the other is the website stay time. We focus on the page stay time, because as long as the stay time of each page is increased, the user's stay time on the whole site will naturally increase. If a page stays for a long time, it can be judged that the content of the page attracts users, and users are willing to browse the content of the page carefully. So if you want to improve your stay, you need SEO staff to provide users with really valuable content when they write the article. For example, provide relevant videos in the body of the page and guide users to watch, which can also improve the stay time of the site.

In addition, if your site has a certain degree of communication in the industry, adding a comment system to the page is also a good way to improve your stay. For example, Youku provides a comment system for each video, and many users browse comments after watching the video, so that the length of stay of the whole station can be greatly improved.

Finally, no matter which method is adopted, please keep in mind that the content of the website must be able to solve the needs of users, and do not blindly add content that interferes with users' browsing in order to improve their stay time.

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