Shulou(Shulou.com)06/02 Report--

Editor to share with you what seo drainage skills, I believe that most people do not know much about it, so share this article for your reference, I hope you will learn a lot after reading this article, let's go to know it!

one。 "content + Channel" at the level of thinking

1. What kind of content can attract users?

Only by achieving the content that users care about, can we better attract users, and how to judge the inner thoughts of users? Naturally, we can't guess, so we need to look at the data and use the data of search engines to understand what users often search for, and what is the purpose of searching for these things? Doesn't that solve the problem of content creation? For example, if I sell clothing, I will never write about the price and model of clothing, but the matching skills of clothing; if I am a slimming product, I will never write about the quality of my slimming pills, but how to lose weight perfectly. If I am a SEO, I will never write that I am a SEO, please come to me to cooperate, but to write how to learn SEO, because the effect of drainage is to lead, a wish to come, rather than to sing a monologue alone. To put it simply, it is to open your own mind and analyze it from the user's point of view in order to find the direction of the content that attracts users.

two。 Who are we going to drain?

This morning, someone asked the author how to find more agents, so the author asked this friend what promotion methods and investments you had made. This friend said that he had invested nearly 100,000 yuan, mainly to promote a single page or forum. After reading several examples, the author found that most of them are products or cases, which have nothing to do with the users who have joined. Joining users are generally concerned about the joining fee, the joining process, whether the joining can make money, whether the joining platform is formal, and so on, rather than using products to cure the disease, so there is a deviation in the promotion object. Therefore, before drainage, you might as well calm down and think about it, who is the object of our drainage? What do they care about? The more careful you think, the more accurate the drainage will be.

3. There are tens of thousands of drainage methods, not unrequited love SEO ranking

Difficult words do not go up, simple words do not have much traffic, now this situation is no longer a few, especially in the SEO technology is gradually recognized by the majority of people today, many people take SEO ranking technology very seriously, because in their eyes, with the ranking is tantamount to having everything, so specializing in offensive ranking technology, if it is done well, assuming that it can not be done? Does it feel like you have no sense of direction? Are you going to face the boss's criticism? Are you starting to question your SEO technology? The author mentioned before that the location of the home page of the search engine is limited, a hundred SEO do at the same time, only the best 10 successfully ranked in the front, carving up most of the traffic, while the latter 90 is not technical? No, but the technology and other reasons are not as good as the top 10, is it true that these 90 SEOer are useless? Of course not, the ranking competition, however, you can change the channel! This is also the reason why the author put this point on the thinking level, first open their own drainage channels of thinking, in order to better drainage.

The confidence and persistence of 4.SEO webmaster are very important.

Although we all know that self-confidence and persistence are very important, but often after practice, we will give up because there is no effect, or do not know what to do and lead to confusion. As a SEO webmaster administrator, we need to establish self-confidence and persistence. I remember that the author received several apprentices who wanted to learn SEO. The author's requirement is to write an after-class summary of no less than 1000 words every day. Some people think that this is a waste of time. There are also some people who think that they can't write it down, and most of what they can write down is perfunctory, and then they get rid of it when they try their best to lose their literary talent. Why does the author persist for such a long time and still spend three hours on writing? it's not because the author is very idle. The author is sometimes busy until the wee hours of the morning. When you get used to a thing, you will find that no matter what you do in the future, you will be able to do it. At least not so soon to give up, therefore, want to do a good job of drainage, long-term persistence in writing is very basic. As we focus on the practical level today, there is no more nonsense in thinking.

two。 "content + Channel" on the practical level

1. How to create valuable content

The creation of content has always been the pain of the major SEOer, to write it yourself, if you have a certain understanding of the product, but long-term writing will also consume brain cells, at the same time the time cost is also very high, so how to better create content? We can put it into practice in the following directions.

a. Community tool communication: now QQ, Wechat, Momo and other social tools are more commonly used, you can add some group chat, if you find a more professional group chat, for example, if I want to write an article about decorating fengshui, I will add some QQ groups, pretend to be the owners who want to decorate, and ask questions in the group, but you have to indicate your intention in advance before you will give others an opportunity to communicate with you. Said such a sentence in the group: I need to decorate, but my house is relatively small, about fengshui want to know first, take a look at that expert to come out to cooperate? Later, many decoration designers have given advice, put these suggestions together, is a good article, although deceiving the feelings of decoration designers, but it is a good method, and it works all the time. What if I want to write an article about losing weight? Similarly, also go to the group to ask questions and communicate, but to be attractive, you can say: I used to lose 150 jin, no matter how to reduce it. This is my picture. I hope you can give me some suggestions. In such a communication group, there is almost no silence, but the effect of the picture is better, and finally, in order to sort it out, proper pseudo-original can create a good content.

b. Baidu knows search and promotion: Baidu knows that it is also the place where users ask the most questions, and it is also quite good to find content above, but the premise is that users have the need to ask questions. The author randomly searched for a "small household decoration fengshui" on Baidu know. I found that the time to ask questions is very close. You can look at the picture below to see how others do the promotion. First of all, let's talk about the creation of content. First analyze the title of the home page to see if the general content of the question is the same, if so, sort out all the answers, remember to have the latest answers and questions, and then you can merge and pseudo-original the contents. If you are lazy, just copy it down and integrate it, but the effect is not satisfactory. Because most of the answers Baidu knows are a few sentences or a short paragraph of answers, they are not complete, so the content value of integration is much higher than knowing the answers.

Now that Baidu knows, let's analyze how to promote it better. Many people always complain that Baidu knows not to leave links. Why does Baidu know that links must be kept? I leave a QQ, if a client comes to inquire, will it be the same effect if I send him the URL? Many people began to say that this can not improve the ranking and weight of the website! Then it can only be said that it is the limitation of thinking, you are for ranking, and I am for traffic and orders. To talk about the steps briefly, the first step is to find ways to get a hierarchical and objective Baidu account, or to maintain your own account, and the second step is to name the name as your own contact information. The picture indirectly leaves the QQ number, which everyone can know by looking at the picture. The rest is to constantly mine accurate keywords, and then ask questions and solve, this is a long-term persistence of physical work, do not explain too much here. (you can use examples and examples to post bars, forums, libraries and other places, not to write one by one. )

c. Seriously do a good job of pseudo-original work

If you can't write original, you can do pseudo-original work. I believe many people despise pseudo-original, but the author emphasizes here that the content of an article is about quality, not whether it is original or not, and the pseudo-original here is not about modifying keywords or changing the low-end pseudo-original of a paragraph, but a makeover. For example, if you see a good article, at least read it first. Then properly filter some unnecessary content in the brain, find the essence of the content, and then express it through your own expression ability. if you find that there are not enough words, then look for one or two articles to read, so that in rewriting, there will not be fragments, but it will also take a lot of time, this kind of high-quality pseudo-original work is worth a try.

two。 High-quality content needs to be in quality channels.

After talking about the creation of the content, the next thing is to say that the channel is sometimes very difficult to grasp, sometimes it is easy, to put it simply, where there are accurate users, there are accurate channels! So the first thing we should analyze is where our users often haunt. You have to think about this point by yourself. because users in each industry are different, it is impossible for the author to give examples one by one. Let's talk about some more reliable channels.

a. Baidu series products: learn to use Baidu series products to better obtain the trust of users, because Baidu brand has been deeply ingrained in the hearts of users. You can do it from Baidu know, Baidu experience, Baidu Library, Baidu Tieba, Baidu Maps and other products. As for how to leave your contact information in Baidu series, directly above:

The above is the author before to do Baidu experience left here, you can put Wechat or the name, we can play freely, other series are not one by one examples.

b. Make good use of social tools for chat promotion: when it comes to QQ and Wechat, can QQ and Wechat do drainage? The answer is yes, no? Do not believe that you now write an article about Bai Baihe's infidelity, share it in the group and see what the effect is. Of course, promoting in the group is not naked advertising, advertising waiting to be kicked, in QQ group promotion to rationalize advertising behavior, how to rationalize their advertising behavior? The author said earlier, if you want to do a good job of drainage, there must be a wish to lead, a wish to come, if in a group, you want to send a link but do not want to be kicked? First, you can apply for a secondary account to add a group and ask questions in the way of a questioner, such as the SEO group. I take the trumpet to join the group chat as a rookie, and then ask in the group: how to do SEO more accurate drainage? Red packet reward, thank you. At this time, you can see whether the group has begun to discuss, whether you have or not, you should also use a large account to answer this question, but do not be in such a hurry, at least start the advertisement after a few minutes of chat. You can use the main account to say: I see your problem this way, but it's not complete. I just went online to help you find it. I saw the article "SEO drainage skills: content + channel side is the leader of promotion and optimization" written by Cen Huiyu. Good, the link is here, you can take a look. In that case, does it rationalize your advertising suspicion? And if this article is really helpful to others in the group, are you still afraid of no traffic? Are you still afraid of being kicked?

c. Story soft indirect promotion: before in the post bar to see a joke about Lanxiang, very funny, but this promotion method can be properly applied to drainage, you can see the following picture, if the story behind the Lanxiang changed to: then you can tell me, learn SEO which is better? I told her softly that Cen Huiyu's blog technology is the best! It is believed that such words can also increase the influence of the brand in the user's subconscious, but this way is much worse than the other ways above.

d. Video drainage: video drainage solution is a good choice, of course limited by the industry. I remember that some friends who made game videos could attract 10,000 fans in half a month, and if the fans were not accurate, there would be no order, but if the purpose is drainage, without considering the accuracy, the effect of the video is good. You can forward the recent popular videos to the major websites and then add watermarks. I believe it will attract the attention of many people, but the cost of video is high, although it can drain, but most of it is not accurate, if it is not in the film and game industry, it is best to play.

e. Self-media platform drainage: self-media drainage is also essential. Now the traffic of many large-scale self-media platforms is very considerable. When the content attracts, it will be pushed to the headlines, get a lot of exposure, and sometimes you can do some difficult keyword ranking. I remember that the author submitted an article on a certain platform, and the results search "SEO tutorial" to find this article. Think about the fact that you can easily get a ranking by writing an article on your own media platform, is it much easier than doing a technical SEO ranking? However, this conversion rate is much worse than the official website ranking, fortunately, the drainage effect is also good. Therefore, we might as well expand the self-media platform channels, there is no channel can be in a certain treasure or spend money to hire people to solve, it depends on whether you are willing to invest.

The above is all the contents of this article "what are the seo drainage techniques?" Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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