Shulou(Shulou.com)06/01 Report--

This article mainly explains "the reasons for the low number of users of the website". Interested friends may wish to take a look. The method introduced in this paper is simple, fast and practical. Now let the editor to take you to learn "the reasons for the low number of users of the website"!

1. The website is too jumbled and bloated.

With the development of the Internet, the presentation of websites is becoming more and more complex. Some webmasters blindly pursue the beauty of the website, making the website bloated. Perhaps, a few years ago, beautiful websites could stand out by virtue of "beauty", but in today's era of advocating "to multiply simplicity", overbloated websites are no longer the trend. And the website is too bloated, the code is too jumbled will also bring difficulties in later maintenance, unchanged modification and other problems. Therefore, the website should not be too gaudy, sometimes simple is also a kind of beauty.

2. Website loading time

Just imagine, if it takes several seconds to load a page when you are browsing a website, will you continue to wait? If it were me, I would definitely give up.

According to research, users are most satisfied with the loading time of the web page is less than 2 seconds, more than 3 seconds is somewhat dangerous. If it doesn't have to be your website, the maximum tolerance for most users is about 6-8 seconds. Once the loading time of the site exceeds 8 seconds, you can only say that you are doing it yourself!

Related reading: 20:00 to improve website access speed and shorten page loading time!

3. Unable to display picture or play video

I said at the beginning that if I couldn't display even the most basic pictures or videos while browsing a page, I would shut down the site immediately and probably never visit it again. Of course, the failure to display media files properly is a problem on almost every website, so I would like to emphasize that the "videos" and "pictures" here do not refer to all the media files on the site. but those files that can be easily found and in the most prominent position. Maybe you can't guarantee the normal display of the pictures / videos on the whole site, but at least the pictures / videos on the home page should be done well, and of course the pictures / videos in the article page should not be ignored.

4. No sharing function

In this age of social media craze, how can you expect users to resonate with you if your site doesn't have contact sharing? When I see a very emotional article, I will naturally have the idea of sharing it, but at this time, your website does not have this function, how can you let users feel? The popularity plummeted by several levels in an instant. It really won't take you five minutes to add a sharing plugin!

5. Update the website content

Compared with the theory that "content is king", everyone knows it. Maybe the proportion of content has declined a little now, but even if it is not "king", it is still "prince" anyway! If your site hasn't been updated for half a year or a year, how can you expect to retain users?

6. Website content quality

If you update the content of your site regularly, it will be a successful step. But the update is not enough, the quality of the content has to be guaranteed. Friends who have done foreign trade (informal foreign trade companies) should all know that due to the limited standard of English, the articles used in blog stations are basically pseudo-original, and even some articles directly use keyword stacking techniques to "get to the top". But now Google has made efforts to crack down on even sitting blogs, these websites have basically been wiped out!

When it comes to content quality, let's talk about the following two questions:

Pseudo-original: now many people who do SEO "like" to "transform" other people's articles and then release them, erasing all the original author's information and attaching their own "big name". This kind of "borrowlism" has been banned again and again. But this kind of practice basically does not have any good article, either all writes the cliche content, has nothing new, or is "transformed" the article is irrelevant. It basically doesn't make any sense!

Original but not attractive enough: although there are many people who uphold "borrowlism", there are also many webmasters who advocate originality. But even if it is original, it still has good quality and poor quality.

A client once asked me: "the content of my website is all original, why does no one like to read it?" After the analysis, it is found that the contents of his website are all "words, words", and the typesetting is not satisfactory. In fact, content update is not just "update", what we need to consider is "how to let users spend the least effort to get the most information", so here is the issue of article typesetting and picture matching.

I once read a sentence on the Internet, "have you ever seen a food blog without pictures?" Most of the time, a thousand words are not as shocking as a picture, so when updating the article, you might as well think about it from the user's point of view. Multimedia such as pictures and videos can often bring more power than words.

7. Neglected website comments

The website comment function can not only give users a channel to express their feelings, but also promote the interaction between webmasters and users, so it is absolutely necessary. But many webmasters ignore the existence of this function. I have seen many netizens state their questions in the article comments, but they seldom get a reply from the article publishers, and this is also the case in many blogs. Website comments are designed for interaction, but most of them are regarded as users'"complaints" and lose their original value. In addition, the comment function also has its negative effects, that is, "spam comments", which almost all websites have to face, but also unavoidable. Therefore, both the interaction with users and the "monitoring" of spam comments depend on the actions of webmasters.

8. Website advertising

Non-profit-oriented websites are not non-existent, but they are absolutely rare. So "website profit" has become the first worry of the webmaster! In order to make money, many webmasters almost "decorate" their website into a "Christmas tree". Too many advertisements can only make users disgusted. If there is no good user experience, there will be no users. What is the use of hanging more advertisements?

At this point, I believe you have a deeper understanding of the "reasons for the low number of users of the website". You might as well do it in practice. Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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