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WeChat red packet's cover bargain. What's the new way to operate Mini Program?

2025-03-29 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Development >

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This article mainly shows you "What are the new operation methods of WeChat red envelope cover bargaining Mini programs?" The content is simple and easy to understand, and the organization is clear. I hope it can help you solve your doubts. Let's let Xiao Bian lead you to study and learn this article "What are the new operation methods of WeChat red envelope cover bargaining Mini programs?"

Based on modern consumer habits

Red envelope cover, link Mini programs

At present, users 'consumption habits tend to be "convenient and fast," which also requires merchants to operate Weixin Mini Programs (Mini) to meet users' consumption habits. At the same time, according to the cover shape of WeChat red envelopes, users can be stimulated to click red envelopes, enter the jumping bargaining applet, and let merchants obtain the traffic of WeChat users, thus obtaining relative order conversion. After all, the more critical thing for newly launched small programs is "drainage." The new play method of Weixin Mini Programs (Mini)+ Red Envelope is undoubtedly very suitable.

Private domain drainage according to cultivation brand

Social linkage, customized brand red envelope

The importance of individual merchants building brands is very critical for operating Mini programs. By customizing the brand red envelope cover, when users click on the red envelope, they can leave a "brand impression" and a kind of publicity relative to the merchant brand. This not only can expand brand awareness, but also realize Pei Yan brand private domain drainage channel for merchants after users choose to bargain Mini programs to place orders.

Based on the ability to reach users in multiple directions

Activate users and create closed loops

When the user clicks the red envelope of Mini programs, it can be associated with the public number or video number of the merchant, which realizes the purpose of reaching the user in multiple directions, and also adds a new marketing channel for its own content operation drainage. Then, when the merchant aggregates this part of traffic together to the auxiliary tool of content operation through Weixin Mini Programs + red envelope drainage mode, and then imports it into the bargaining Mini programs, so as to create a closed-loop sales operation mode.

At present, because the new play method of Weixin Mini Programs (Mini)+ Red Envelope Cover has introduced many WeChat users for many merchants who join groups and bargain for small programs, and also makes these merchants gain a lot of order profits, the user recognition of individual brand merchants can be greatly improved through this kind of "red envelope new play method" which is beneficial to reaching users.

The above is all the contents of this article "What are the new ways to operate WeChat red envelope cover bargaining Mini programs?" Thank you for reading! I believe that everyone has a certain understanding, hope to share the content to help everyone, if you still want to learn more knowledge, welcome to pay attention to the industry information channel!

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