Shulou(Shulou.com)06/02 Report--

Many people are asking, what is the difference between Meituan, ele.me, micro-store, micro-mall and Mini Program? with micro-store / micro-mall, do you still want to be a Mini Program mall? Follow the official website of "E + Intelligent customer acquisition Mini Program Industry Internet Service provider" to learn more about Mini Program content.

With such powerful O2O platforms as Meituan and ele.me, do you still need Mini Program? First of all, let's know the difference between Mini Program and ele.me and Meituan.

Customer attribution

Ele.me, Meituan above the customers, are the platform, not merchants, such customers are where there is a discount to go. For example, if you have a discount today, he will come to you; if he has a discount, he will go to other merchants on the platform.

But Mini Program is different, Mini Program is the merchant's own, the customer is aimed at the merchant, so it is the merchant's own.

Promotion mode

Ele.me and Meituan mainly rely on APP QR codes (non-store QR codes) and page link sharing, with limited promotion methods; Mini Program in addition to independent store QR codes, there are also mini program codes, nearby Mini Program, official account associations and other ways of promotion, which is more conducive to secondary marketing.

Nearby Mini Program

Nearby Mini Program, 5 kilometers of traffic free exposure. Mini Program, which is within the distance of the merchant's 5km, can be displayed in the Mini Program list. Meituan and ele.me did not give traffic for nothing.

Let's compare the difference between WeChat Store, WeChat Mall and Mini Program.

Mini Program has many traffic entrances.

At present, the existing traffic entrances of the three are:

WeChat shop: moments and WeChat groups

WeChat mall: official account menu, moments, WeChat group

Mini Program: there are more than 60 entrances, such as nearby Mini Program, unified Mini Program entrance, support for long press QR code identification, support for issuing membership card coupons, support for membership card to open Mini Program directly, etc.

A search of Wechat can only find Mini Program.

WeShop and WeChat Mall are both third-party plug-ins, and their content will not be included by Wechat. In other words, if you use a micro-store or micro-mall, you can only push yourself to promote it.

But if you open a Mini Program store, it can be directly exposed in the search of 900m Wechat users, and Wechat users can directly search your store and your products.

Mini Program can seamlessly dock with the official account.

The or micro-store in the WeChat mall can only appear in the official account menu bar, or jump to the link when reading the original article. On the other hand, Mini Program can not only be locked in the official account menu bar, but also can be inserted directly into the official account article sent, and users can directly click to buy or get coupons to consume offline. There is no need to scan the code, click to read the original text and other operations. This can not be realized by micro-shops and micro-malls.

Promotion

Mini Program is pushed to the chat interface (group or individuals) with its own advertising window, but the WeShop or WeChat Mall only has a similar retweet effect, which is easy to be ignored.

Priority to be searched

The first priority of Wechat search is that you have used the rule.

When your Mini Program has been searched by a customer, and one day the keyword that the customer searches again matches your Mini Program keyword, then your Mini Program store will appear in the first place he searched.

As long as you can make an explosive, the platform will give you continuous drainage. This point, is the micro shop or micro mall can not do.

According to the popularity of Mini Program, merchants should have their own Mini Program in the future. What's more, the cost of a Mini Program is not high, which is far less expensive than running a Wechat official account.

In a word, if you want to go ahead, you can't let go of Wechat's resources, and WeChat Mini Programs must be the first to bear the brunt. If you own it first, you can enjoy its traffic first.

Follow the official website of "E + Intelligent customer acquisition Mini Program Industry Internet Service provider" to learn more about Mini Program content.

Original: zsyncmall.com/html/xwzx/xydt/139.html

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