Shulou(Shulou.com)05/31 Report--

This article mainly explains "how to optimize the content quality of Intelligent Mini Program". Interested friends may wish to take a look. The method introduced in this paper is simple, fast and practical. Next, let the editor take you to learn "how to optimize the content quality of Smart Mini Program".

Reject low-quality pages

The existence of a large number of low-quality pages on the resource side will not only affect the collection and evaluation of search engines, but also affect the collection and ranking of other valuable content in the website-Mini Program. In order to ensure the rights and interests of users and yourself, please deal with low-quality content in time. The following low-quality invalid pages are not welcome in Baidu search:

1. Content dead chain: the page can be opened normally, but the page content does not have any valuable information, such as page does not exist, content has been transferred, posts are deleted, space is closed, and so on.

2. Blank page: the page does not have any valid content.

3. Resource invalidation: if you click on a topic page or middle page with good content quality and browsing experience, the downstream resources cannot be used or have become invalid (click to play, the downstream video and audio are dead; click to download, the downstream download resources have become invalid).

4. Expired information page: goods, group purchases, etc. are off the shelves and out of stock; recruitment and transaction information is out of date, which can no longer meet the needs of users.

More common violations

1. Over-optimization

1) the keywords are deliberately repeated.

2) the text is not relevant to the topic, or the title is ambiguous.

3) use fake keywords to attract clicks, such as XX official Mini Program, etc.

4) low quality and shoddy manufacturing, including but not limited to:

● low-cost collection, replication, patchwork and processing of existing resources on the Internet.

The pronunciation of ● is unknown, and many wrong sentences and typos hinder readers' understanding and reading.

● content is short, or has a small amount of content, but does not support the main purpose of the page.

There are no questions or answers on the ● question and answer page, or answers do not solve the problem at all.

There is no correlation between ● pictures and texts; the picture quality is low and the picture is not clear.

5) for the purpose of advertising promotion, including but not limited to:

● merchandise advertisements, such as Taobao shop, WeChat shop, etc.

The website is included in the ● promotion.

● promotion content contains contact information, telephone, Wechat, QQ group, etc., whether in the form of QR code or picture and text.

● promotes Wechat or Wechat official accounts, using text variants with obvious marketing intentions, such as "Weixin", "Weixin", "WeChat Public 'account", etc., and will be banned if the circumstances are serious.

● induces users to click / follow other accounts other than this Mini Program, such as: following to receive awards, following to see answers, following to get download resources, etc.

6) the content is false. Including, but not limited to:

● violates the common sense of science and contradicts the basic logic.

● makes up something out of nothing or slander and spread rumors.

Mini Program cheating

Baidu search will crack down on Mini Program that uses cheating, including but not limited to:

1) word cheating: repeatedly accumulate hot keywords that are relevant, irrelevant or superfluous to the content of the page.

2) interspersed cheating: content interspersed generally appears in the main content (main content) of the page, and more than 2 keywords are randomly interspersed in the article, destroying the original semantics and making it impossible to read.

3) title cheating: the act of setting a fake title to attract users to click, or adding too many modifiers to the title in the hope of getting more traffic.

4) the text is beside the point: the content related to the body title can not be found in the page content, and the user will think that the page will contain the content after seeing the page body title, but no useful information can be found in the actual page content. The worst mismatch means that the title and content of the page are two different things without any overlap.

5) beneficiary cheating: beneficiary cheating can be divided into two categories: beneficiary contact information and beneficiary links, the former includes IM chat tools such as phone, email, QQ, Wechat, QR code, Wangwang, etc., while the latter includes visible and invisible links.

6) Hidden text cheating: the cheating text (keywords) is written on the page in a transparent font to defraud the relevance of keywords from the search engine, but it is not visible from the normal page.

7) cheating in the picture / video category: type the illegal and fraudulent information in the above cheating methods into the picture or video. This kind of cheating, and illegal information, benefit cheating, guide user behavior will be repeated, the difference lies in the display form is different.

8) soft text: by telling a story, reporting a news, introducing an experience, etc., to do business promotion in the middle of the page content. Its real purpose is to promote enterprises or products, the purpose of promotion is very strong, not for objective introduction.

At this point, I believe you have a deeper understanding of "how to optimize the content quality of smart Mini Program". You might as well do it in practice. Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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