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How to use Google DFP advertising management system to put and manage blog advertisements, in view of this problem, this article introduces the corresponding analysis and answers in detail, hoping to help more partners who want to solve this problem to find a more simple and easy way.

Now Google launches a new generation of publisher advertising distribution platform: DFP advertising management system, which makes full use of the advantages of the combination of Google and DoubleClick, and the original Google advertising management system publisher account will be upgraded to DFP advertising management system standard version.

What is DFP advertisement Management system

DFP Advertising Management system Standard Edition is a free solution that makes it easy to sell ads directly to advertisers on the site while working dynamically. DFP Advertising Management system Standard Edition provides a complete suite of advertising and revenue optimization tools that can be used for direct sales of advertising, AdSense and other advertising networks to maximize revenue from advertising resources.

DFP Advertising Management system functions and Features

Advertising management and actual delivery

By controlling the time, location and object of the display advertisement, you can set the display number target for the direct selling advertisement. With flexible advertising control, ads can be delivered in a way that meets the expectations of themselves and advertisers, and multiple levels of frequency limits can be set. used to limit the number of times the same visitor can view ads in a minute, an hour, a day, a week, a month, or the entire validity period. DFP Advertising Management system supports three advertising pricing models: cost per thousand displays (CPM), cost per click (CPC) and daily cost (CPD). DFP advertisement management system has built-in positioning function. Advertisements can be located based on the user's geographic location, bandwidth, browser, browser language, operating system, and domain. Ads that use pictures, Flash, rich media content, and third-party tags are supported. Finally, you can preview the actual display of the advertisement before placing it.

Advertising resource management

DFP advertising management system can define advertising resources in detail and make them conform to the way of selling advertising resources on websites. And the generation of the advertising tag is simple and easy, and it is convenient to copy and paste the advertising tag directly into the HTML. Avoid re-tagging the site when the way advertising resources are sold changes.

Income optimization

DFP Advertising Management system integrates Google AdSense, you can use Google AdSense (including Google Certified Advertising Alliance) to help fill unsold advertising resources, or participate in the bidding of undetermined sold advertising resources, support website positioning function, let Google AdWords advertisers bid for advertising space on the website, and finally integrate with DoubleClick Ad Planner, you can promote the website through DoubleClick Ad Planner, making it convenient for advertisers to find and use your advertising resources.

Advertising resource prediction

Advertising resource forecasting allows you to easily determine which advertising resources are available for sale. Avoid overbooking and selling at low prices.

Report

Fast, flexible and powerful reporting capabilities can optimize the launch of advertising campaigns and identify new revenue-generating opportunities.

Intuitive user interface

The intuitive user interface makes the DFP Advertising Management system easier to learn and use, while minimizing the number of steps and clicks required to complete the task. Instant help throughout the interface can quickly solve all problems. Support international languages and currencies.

Significant cost savings

DFP Advertising Management system is free, without paying for advertising, hosting, maintenance or bandwidth.

Strongly driven by Google

DFP Advertising Management system is strongly driven by Google's fast and reliable architecture. You can take advantage of Google's complete advertising solution and the advanced API-website development needs can be met without hindrance.

Quick use Guide for DFP Advertising Management system

First of all, after entering the DFP advertising system, you can see that the original link to create a new order has moved from the left to the right and become a button.

Click the "+ New order" button to create a new order, and the input boxes for new orders and new order items are directly integrated into the new interface. For new orders, we only need to enter three required items (in the red box).

Next is the new order item. We need to fill in the contents of the new order item.

First of all, you need to give a clear name to the order item so that you can know the content of the order item when you query the report.

Advertising resource size is a must, you can choose one or more advertising sizes.

Put the above two together, the popular explanation is that the advertiser (Xinxin Advertising Company) has placed an advertising order item in the large column (size 728X90) on the front page of your website.

Next we will set up advertising order items. Let's simulate the setting of an one-day advertisement.

Select the order item "Type" to "sponsor"

Select start time and end time

In the "Target" column, you can use the system default of 100% of the number of presentations

In the "price bar", enter the price of the package advertisement, and confirm that you select "CPD".

Taken together, the popular explanation is: this is an one-day advertisement from Tuesday, April 13, 2010 to April 27, 2010.

Finally, enter "Advertising Price". For "adjust delivery", you can keep the default setting.

If your advertiser requires ads by number of displays or clicks, you need to select the "standard" type and enter "quantity" and select "number of times" and "number of clicks". For the use of other types of advertising, you can participate in the online training we will launch later, or other online materials.

Specify the specific ad location for the order item, and the new system moves the selected ad location from "display location" to "add orientation" option.

Click "Advertising Resources" and you can choose the display location. In this example, we add 728x90_homepage to the right.

Save Settin

On the lower right side of the interface, we can see the Save button. In order to facilitate your daily operation, we have also added a "keep and …" Button. By clicking this button, we can directly select "keep and upload ads".

Upload advertising material

Click the "keep and upload ads" system to enter the creative file upload interface directly.

This is the answer to the question about how to use the Google DFP advertising management system to put and manage blog advertisements. I hope the above content can be of some help to you. If you still have a lot of doubts to be solved, you can follow the industry information channel to learn more about it.

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