Shulou(Shulou.com)06/02 Report--

This article mainly introduces the single-page site how to do seo keyword optimization, has a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, the following let the editor take you to understand it.

For the vast majority of SEOer, optimizing a multi-page site is easier than optimizing a single-page site, because the content of a single-page site is relatively fixed and simple, and the anchor text on the site is out of the question, which undoubtedly increases the difficulty of optimization.

In fact, single-page websites are often used for product advertising, although for most enterprises, in order to increase the aesthetics and functionality of the website, or to facilitate search engine marketing, multi-page sites will be used. But for some small and medium-sized enterprises, in order to save money or feel that there is no need for websites to exist, or to facilitate users to browse, they will choose to use single-page websites.

It is undeniable that single-page websites are not recommended in SEM promotion. The page is too simple and single, resulting in a poor user experience and a bounce rate of 100%, which is not conducive to analysis and optimization. Similarly, in SEO optimization, single-page website optimization also has many disadvantages.

First of all, it is difficult to get traffic on a single page. The traffic composition of a website is contributed by a large number of content pages, while a single-page site cannot lay out too many long-tailed keywords, so it is bound to waste a lot of traffic.

Secondly, the intra-station optimization operation can not be carried out. Do SEO optimization all know, content and outside the chain in the importance of website optimization, there has always been "content for the king, outside the chain for the king" said. So for a single page, content is king is missing.

Thirdly, the layout of keywords is very difficult. If a single-page website wants to lay out a large number of keywords, it is easy to be judged by search engines as keyword stacking, resulting in excessive website optimization.

Finally, there is the issue of bounce rate. The bounce rate of single-page websites is 100%. With the adjustment of search engine algorithms, more and more users participate in the algorithm. Websites with high bounce rates reflect users' disapproval of website content from the side. In the ranking algorithm, single-page websites cannot obtain the weighting of this part.

So is a single-page site really useless? The answer is definitely no, on the contrary, the SEO optimization of single-page sites may have more advantages than multi-page sites, why?

1. A single-page website helps to increase the weight

A single-page site has only one page, so all our content and links are based on this page, and all backlinks point to the same page and the same domain name, which gives the site a high weight.

2. Conducive to the relevance of the website.

All the content of a single-page website is placed under the same page, the content of the page is very substantial, and the relevance of keywords is also improved. For search engines, whether there is relevance between page content and keywords is extremely important, so single-page site optimization is very necessary.

3. It is beneficial to search engine crawling.

The structure of the single-page website is relatively simple, which reduces the burden on the crawling work of the search engine to a certain extent, and the crawling of the search engine can lay the foundation for further optimization work.

Understand the pros and cons of a single page, so how to optimize a single page site?

1. Define the content of culture

For a single-page site, we can first divide the page into several specific areas and optimize each area as a separate page. Select keywords, define content, set various tags for each area, and so on. Of course, it is important to keep in mind that keywords in each region should be relevant.

2. Use DIV to segment the region

Separate each area with DIV, which makes the structure of the page clearer.

3. Set anchor links

Search engines like anchor links very much, and unlike anchor text, anchor links can take users to specific areas of the same page. In single-page website optimization, specific anchor links are set in each area to navigate correctly for users, and it is convenient for users to find target information in the same page.

4. Label H1 for each area

In general, a page can be tagged with at most one H1 tag, but a single-page site is different from the average site because of its uniqueness. Setting an H1 tag in each area of a single-page site helps to highlight the page structure and help search engines understand the structure of the site. But remember to set an H1 tag for each area, not to use it frequently.

5. Avoid showing all pictures.

Many enterprises use single-page websites, hoping to show users a cool or simple effect, so they add a lot of pictures to the site, but this results in too little text content, which is not conducive to the search engine crawling and indexing the site.

6. High-quality website content

As a single-page website, it is very necessary to show the demand points that users pay attention to as completely as possible, so it requires high-quality website content, through different areas to show the relevant content introduction, to improve the user experience.

No matter which type of website, SEO optimization is essential, but different types of websites have different ways of optimization, choose the right way of optimization, site optimization is also easy.

Thank you for reading this article carefully. I hope the article "how to optimize seo keywords on a single page website" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.