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Most people do not understand the knowledge of this article "how the automotive service industry makes money through Mini Program", so the editor summarizes the following contents for you. The content is detailed, the steps are clear, and it has a certain reference value. I hope you can get something after reading this article. Let's take a look at this "how the automotive service industry makes money through Mini Program".

The key point of WeChat Mini Programs's application in the automotive service industry is to rely on the characteristics and functions of Mini Program. Mini Program is an application that can be used without download or installation. Mini Program realizes the dream that it is within reach. Users can scan or search to open the application, but also realize the concept of leaving after use, users do not need to install too many applications, applications are available everywhere.

The four characteristics of WeChat Mini Programs can be summarized as follows: no need to install, within reach, leaving after use, and no need to uninstall. These convenient attributes make it more convenient for users to use them. And Mini Program in the development can also provide such as GPS positioning, recording, video shooting, gravity sensing and other functions, so as to further improve the user experience.

When the automobile service is exploring in the field of the Internet, there are many restrictions, so that it can not really use the Internet to create real value. There are three limitations in total:

1. The geographical restriction of car service is very strong: the geographical location determines the number of passengers to a large extent. Car owners generally choose services such as car washing and maintenance based on the principle of proximity, and are not willing to spend energy and cost far away from the location.

2, car service belongs to low-frequency consumption: whether it is car washing, car repair, modification or buying or selling cars, these are all very low-frequency, just car washing with high frequency. As a result, most users will not download and install an APP for a service that is not commonly used, so the practice of getting users by spending money subsidies is mostly ineffective.

3. Car service is both cyclical and sporadic: a user who has just finished maintenance will not do it again because your oil is cheap, so most of those promotions and discounts are ineffective.

Due to many restrictions in the automotive service industry, there is basically no market for its development of APP. Even if it is developed through the money-burning mode, it is difficult to form a fixed user. After all, it is not easy to generate repeat customers in low-frequency application scenarios. Therefore, the development of automotive services WeChat Mini Programs has become a current choice.

Whether it is a car wash or a car repair shop, as long as it is an automobile service industry, Mini Program can be developed for drainage. After all, many entrances of Mini Program can break the constraints of offline geographical location, and can be used by scanning the code. Online car wash, car repair and other functions are more in line with the user's application scenarios, can help users save more time, and Mini Program can also be combined with cards and other functions. This provides a more effective way of drainage for industries such as car washers.

The above is about the content of this article on "how the automotive service industry makes money through Mini Program". I believe we all have a certain understanding. I hope the content shared by the editor will be helpful to you. If you want to know more about it, please follow the industry information channel.

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