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This article is to share with you about the role of tags in in-site optimization. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

I. selection of labels

1. Obtain the keywords searched by users in the industry through topography tools (such as webmaster tool, Baidu keyword recommendation tool, 5118 and other tools).

The reason for obtaining keywords is that the resources shared on the Internet are indexed based on these keywords, so as to solve the resources that users finally demand. After getting these words, they are classified according to word frequency through keyword grouping tools (such as Lightyear keyword grouping tool or some data processing plug-ins developed through python). These classified keywords are the final tags you want to obtain.

2. The article system adds the function of automatic tag extraction.

Mainly according to the frequency of some keywords in the article, the audit tag function must be added in the process of generation, and the reasons will be mentioned in the notes.

3. Artificially add keyword tags

If you use Zhihu or when you publish your own blog, there will be an option box that allows you to add tags, although the efficiency is relatively low, but it is often more effective, and it is not allowed to generate a lot of repeated pages or empty pages to create spam to the website, GM has used wordpress webmaster friends, will find that each article requires the author to add some tags, there is a limit on the number of 3 or 5 such requirements.

Second, the layout of the label station

1. Add a label plate at the bottom of the article, but limit the number to no more than 5, and call it in descending order of relevance.

2. Add a popular tag section to the article details page to access the keyword tags with the most visits.

3. Tag classification. According to business, region, or letter dimensions, any dimension that enhances user experience can be classified to aggregate a tag Daquan channel page, and then the aggregation page selects an entry layout at the beginning and end of the site.

As there are more and more tags on your site, you need to plan these tags reasonably, because these tags enhance the relevance and relevance of your resources on your site, make your site structure more flat, and more conducive to search engine crawling.

Matters needing attention in the use of labels

1. If it is a dynamic or batch generated tag keyword, be sure to control the quality of the generated page. If the page is empty, do not add an entry to the site, and do not give the entry until the aggregated content resources are strictly reviewed by the program.

2. manually add tags do not choose keywords with similar shapes and meanings, avoid generating too many duplicate pages, and select only one keyword for each topic.

3. For the mature classification of the business plate in the industry, you can generate the corresponding classification list page on the site, because there are many kinds of tabs, including classification tags, topic tags and index tags. This article focuses on the index tags.

4. Each article can have many tags, but the front-end display entrance must control the number and display the most relevant keyword tags, because too many tags will mean that duplicate pages are out of control and will be misjudged by search engines for cheating.

5. This point is also the most important. It has been said before that the page with tag keywords is a list page, that is, an aggregation page of resources on the site, but at the same time, each tag is also an independent logo. To annotate or elaborate the relevant content around this tag, it is not only the aggregation of link addresses, but also the output of valuable content. Webmaster can refer to the practice of Tiger sniffing Network. After all, you can't seo a website for the sake of seo, and the search engine will eventually evaluate the page quality to solve the user's final demand.

The tag function has now been integrated and used by more and more open source programs, but it is because of the large-scale use that the Internet has generated a lot of junk pages, and many webmasters have also been fallen into the pit. unreasonable use has also led to many webmasters complaining about the phenomenon that the site is being K, in fact, as an optimization technology, the existence of each method will have its reasons, some webmasters are in such a hurry. Excessive optimization of tags will eventually be punished by search engines is an inevitable result, so the use of tags is also a double-edged sword, rational use can enhance the connectivity of the site.

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