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This article will explain in detail what is the value of WeChat Mini Programs. The editor thinks it is very practical, so I share it for you as a reference. I hope you can get something after reading this article.

The value of WeChat Mini Programs

I. from the perspective of users

For users, Mini Program touches places that PC pages, official accounts, H5 and APP cannot touch. Generally speaking, Mini Program was born to help users solve some special needs. For example, Mini Program can give full play to its value when users do not have time, want to control the memory space of their phones, or do not want to go under their APP.

1. When using rigid demand for low-frequency services.

Mini Program has lowered the threshold for the use of low-frequency service APP. Open Mini Program when you need it, and turn it off when you are done. It won't take up the phone's memory all the time, and you can delete it if you don't want to use it. This feature of leaving after use is just to meet the needs of users when using low-frequency service APP, such as opening Mini Program when you want to buy a ticket, closing it after buying a ticket, and opening it again when you need to use it, so as to prevent APP from taking up memory in the phone all the time but rarely used.

2. When using offline services.

The offline value of Mini Program is the most noteworthy, because the needs of users to consume offline are "fast", "flexible" and "leave after use". For example, to order in a restaurant, you only need to scan the QR code to access Mini Program, and you can complete the order immediately. You don't have to download APP, follow the official account, or wait in line for waiters in the restaurant. At the same time, the loading speed is faster than H5, and the payment method is more convenient than H5, which can be said to be the most convenient way for users.

3. When meeting the personalized needs in a special situation.

Personalized demand may only last for a short period of time, and for this short period of time to download APP often makes users feel tired, for example, everyone must have such an experience, want to see this movie today, the next player, tomorrow want to see that movie, and then another player, then if you use Mini Program to watch movies, you can perfectly switch, without having to play the next bunch of video players in the phone.

Second, the perspective of offline merchants

For businesses, a large part of WeChat Mini Programs's value comes from Wechat. Wechat accurately diverts a large number of users to businesses, and can easily provide merchants with information such as user preferences. And according to the Mini Program team, there will be some new adjustments to Mini Program over a period of time to open up more scenarios and lower the development costs and barriers for access. For example, users can find nearby Mini Program in the "nearby store" in Wechat "Discovery-Mini Program", so that users can more easily see what Mini Program is nearby, and for merchants, the passenger flow brought by Mini Program is even greater. Then some people think that most of the value of Mini Program is hidden "offline", which is not without reason.

Where is the entrance to WeChat Mini Programs?

1. Click "I" in the lower right corner of Wechat and find a Mini Program at the bottom. If you open it, you can see that you have recently used a dedicated Mini Program, and you can also search for the Mini Program you want in the genus.

2. Open the portal of Discovery Mini Program and search the Mini Program you want in the search box.

3. Search directly and it will show what you need. Click Open.

4. At the top of the chat box, you can see the Mini Program you have used. Click the button in the style of ellipsis, and you can search it.

This is the end of the article on "what is the value of WeChat Mini Programs". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.

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