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Xiaobian to share with you what the website jump rate refers to, I believe most people still do not know how, so share this article for your reference, I hope you have a lot of harvest after reading this article, let's go to understand it together!

What is the website bounce rate?

Personal webmaster daily maintenance site when more or less will use some data analysis tools, small station webmaster most will use baidu statistics, daily view data when will be familiar with the jump rate of this data, jump rate is simple to say when an independent user (UV) into your website, do not visit other pages directly off the UV data generated by the page and the total website UV data ratio. Usually this value reflects the most intuitive experience of your website content and website user experience, so that the website product manager can use these values to optimize the website. But these data in the website did not increase the search engine statistical code on the basis of search engine is not available, that is to say, the webmasters in the discussion of the bounce rate will affect the website ranking of this conjecture is not established, of course, the user experience of the website is definitely one of the most important factors affecting keyword ranking, this is also repeatedly emphasized in the official documents provided by Baidu. So what is the impact of this user experience and the bounce rate discussed by webmasters? And I'm going to share with you the reason for that.

II. Analysis of user experience

In the first point has been said that in the absence of the installation of search engine statistical code provided by the premise, search engines are not able to obtain user behavior data into the station, then how is the search engine to use the user experience dimension to affect the ranking? Dare to guess, because most of the behavior data statistics of search engines are developed around the search box, so long as this browser-based search box exists, it can track the search behavior data of a user within a period of time, judge the true intention of the user through search terms and search query intervals, and thus determine whether the user's true appeal is solved after clicking on the webpage. to rate the quality of the site or target page in terms of user experience. Of course, if the user website installs a statistical code, then the bounce rate and the average page stay time will also be added to the evaluation indicators of the user experience, as the distribution of the influence ranking weight.

III. Search engine understanding of "bounce rate"

This sub-title actually I also thought for a long time, finally still used double quotes, webmaster understanding of the bounce rate is basically generated by the website after the user behavior data calculated according to the general algorithm, and the search engine in the acquisition of these data, can only be judged by the search box behavior data, such as when a user searches for a keyword, the search engine will call up the corresponding results in the index library, Usually users use the search box to search for keywords in order to solve a certain aspect of the appeal, users will click on those links that they think can solve the appeal according to the search results, click on a new tab to load the target page, there will be several situations as follows:

1. After entering the target page, the user does not use the search box, provided that the search box tab is not closed, and the final user closes the browser or search box. This situation is the best result, indicating that the user has found the answer by searching for keywords and solved the appeal, that is, the page content and design with the lowest "bounce rate" and the best user experience as we understand it;

After entering the target page, the user returns to the previous search results page within a period of time and reselects the target page. It shows that the target page clicked for the first time does not solve the user's appeal, that is, the poor user experience and poor quality page. Of course, the search engine will also give different weights according to the user's behavior operation time period. Usually, the larger the interval, the higher the weight will be, that is, the better the user experience and the lower the "bounce rate";

3. After entering the target page, the user searches for relevant keywords using the search box within a period of time, and selects the corresponding search results to click on the target page; this situation can only indicate that the keyword searched by the user for the first time is not accurate enough and does not find its ideal result;

4. After entering the target page, the user directly closes the search box page. In this case, the search engine will understand that the user has found the appeal and does not need to click twice or search multiple times to obtain information. Of course, closing the search box means that the search engine cannot obtain the user's search behavior data again.

The above is "what does website bounce rate mean" all content of this article, thank you for reading! I believe that everyone has a certain understanding, hope to share the content to help everyone, if you still want to learn more knowledge, welcome to pay attention to the industry information channel!

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