Shulou(Shulou.com)06/03 Report--

DMP user profile system (SparkGraphX SparkCore SparkSQL)

Course viewing address: http://www.xuetuwuyou.com/course/221

The course is from www.51.com: http://www.xuetuwuyou.com

DMP system

User portrait, also known as persona, is a tagged user model abstracted from the user's social attributes, living habits and consumption behavior, that is, the virtual representative of the real user.

Understand users through user research, classify them into different types according to their goals, behaviors, and opinions, and then extract typical features from each type. give names, photos, some demographic elements, scenes and other descriptions to form a user profile.

This project is the DMP system in the DSP system, which portrays the user according to the user's behavior, and finally realizes the accurate marketing to the user.

Course catalogue:

Task 1: project background

Task 2: DSP proc

Task 3: project process description

Task 4: Utils tool class development

Task 5: requirements-function development

Task 6: package and submit the code to the cluster to run

Task 7: requirements 2 description

Task 8: report requirements description

Task 9: count the distribution of data in each province and city

Task 10: define the word list statistics function

Task 11: provincial city report statistics

Task 12: App report Statistics

Task 13: user profile requirements

Task 14: tagging

Task 15: merge context tags

Task 16: context label test run

Task 17: why do we need graph calculations

Task 18: basic concepts of graphs

Task 19: simple case demonstration

Task 20: ideas for merging context tags

Task 21: simple case demonstration

Task 22: continue to sort out your ideas

Task 23: generate a user relationship table

Task 24: merge tags

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