Shulou(Shulou.com)06/01 Report--

This article introduces the relevant knowledge of "how to build a marketing enterprise website". In the operation of actual cases, many people will encounter such a dilemma. Next, let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

First, mining keywords according to the main business

As a marketing website, keyword mining should be put before all other work, and the construction of marketing website is made around search keywords, so mining keywords should be put in the first place, and then be reasonably distributed in the site according to the keywords mined. In the initial stage of website optimization, the intensity of competition in the industry should be relatively small.

Second, website structure planning and visual layout

According to the main keywords of each page to carry out the page structure planning and visual layout, the page layout must pay attention to let users use fewer clicks to find the desired content, if the structural planning is too copied, it is easy for users to lose their way on the site and can not find what they need, thus closing the site. The visual layout should be based on which category the user group belongs to to select the color, set the font size and so on. So in order for users to have a better experience, try to flatten the website.

Third, the website optimization function should be improved.

Since it is a marketing website, the function of the website provides SEO with convenience as far as possible, such as the title, keyword and description of each page can be modified in the background of the website, adding a link module, detailed pages call highly relevant articles and a series of issues. While improving the function of the website, we should also pay attention to the loading speed of the website, which is also very important for optimization.

Fourth, test online after filling in the content

Before the launch of the website, try to add an appropriate amount of original articles, improve the content of the entire website, and then test the function of the website repeatedly to ensure that the website is correct before it can be uploaded to the Internet, so that the website can be put in place at one time. Avoid repeated changes after being online, resulting in search engine disgust.

If you want to build an excellent marketing website, you must think for others and think more from the user's point of view, so that you can serve users more conveniently, so that users will think of our website as soon as they have a demand. let ordinary users become loyal users.

This is the end of the content of "how to build a marketing enterprise website". Thank you for reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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